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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Amrouche, Nawel"
~person:"Hsiao, Shih-Hui"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Brand management
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Amrouche, Nawel
Hsiao, Shih-Hui
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of production economics
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Annals of operations research
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Journal of marketing channels : ... distribution systems, strategy, and management
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OR spectrum : quantitative approaches in management
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How social media shapes the fashion industry : the spillover effects between private labels and national brands
Hsiao, Shih-Hui
;
Wang, Yen-Yao
;
Wang, Tawei
;
Kao, Ta Wei
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012212199
Saved in:
2
National brand's local advertising and wholesale-price incentive under prior versus no prior information
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 161-174
Persistent link: https://www.econbiz.de/10011738518
Saved in:
3
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
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