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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Böcker, Jens"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~subject:"Beziehungsmarketing"
~subject:"Kundenintegration"
~subject:"Services marketing"
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Beziehungsmarketing
Kundenintegration
Services marketing
B-to-B-Marketing
4
Business-to-business marketing
4
Lieferantenmanagement
4
Supplier relationship management
4
Bundling strategy
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B2B
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Consumer behaviour
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Country-of-origin
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KIBS
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Konsumentenverhalten
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Marketing
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Procurement
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Relationship marketing
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Solution business
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Supplier-country image
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Value co-creation
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Böcker, Jens
Godefroid, Peter
Jacob, Frank
Naudé, Peter
5
Terho, Harri
5
Casidy, Riza
4
Andersen, Poul Houman
3
Keränen, Joona
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La Rocca, Antonella
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Ulaga, Wolfgang
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Caigny, Arno de
2
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Coussement, Kristof
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Dwivedi, Yogesh Kumar
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Eggert, Andreas
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Ewing, Michael
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Ford, David
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Gabrielsson, Mika
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Grönroos, Christian
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Hollebeek, Linda D.
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Ivens, Björn Sven
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Kim, Woonho
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Nyadzayo, Munyaradzi W.
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Ojansivu, Ilkka
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Prior, Daniel D.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
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The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
Saved in:
2
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
3
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
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