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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Bellenger, Danny N."
~person:"Durand, Aurélia"
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Materialbedarf
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B-to-B-Marketing
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Behavioral economics
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Brand image
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Bellenger, Danny N.
Durand, Aurélia
Ashton, John K.
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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The bonding effects of relationship value and switching costs in industrial buyer-seller relationships : an investigation into role differences
Geiger, Ingmar
;
Durand, Aurélia
;
Saab, Samy
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10009513218
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2
What factors influence buying center brand sensitivity?
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 508-520
Persistent link: https://www.econbiz.de/10009546594
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