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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Cegielski, Casey G."
~person:"Kumar, Ajay"
~subject:"Big data"
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Cegielski, Casey G.
Kumar, Ajay
Elia, Gianluca
2
Gupta, Shivam
2
Hajli, Nick
2
Polimeno, Gloria
2
Sivarajah, Uthayasankar
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Solazzo, Gianluca
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Tajvidi, Mina
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Akhtar, Pervaiz
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Aljohani, Naif Radi
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Baabdullah, Abdullah Mohammed
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Bag, Surajit
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Boily, E.
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Boldosova, Valeriia
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Hung, Jui-Long
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Irani, Zahir
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Ismagilova, Elvira
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Jabbar, Abdul
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Jena, Rabindra
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Kar, Arpan Kumar
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Industrial marketing management : the international journal for industrial and high-tech firms
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of production research
1
Technological forecasting & social change : an international journal
1
Transportation research / E : an international journal
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ECONIS (ZBW)
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An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance
Bag, Surajit
;
Gupta, Shivam
;
Kumar, Ajay
;
Sivarajah, …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 178-189
Persistent link: https://www.econbiz.de/10012491010
Saved in:
2
A big data driven framework for demand-driven forecasting with effects of marketing-mix variables
Kumar, Ajay
;
Shankar, Ravi
;
Aljohani, Naif Radi
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 493-507
Persistent link: https://www.econbiz.de/10012372710
Saved in:
3
Organizational intention to adopt big data in the B2B context : an integrated view
Sun, Shiwei
;
Hall, Dianne J.
;
Cegielski, Casey G.
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 109-121
Persistent link: https://www.econbiz.de/10012212213
Saved in:
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