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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Kumar, V."
~person:"Malhotra, Naresh K."
~subject:"Brand"
~subject:"Lieferantenmanagement"
~subject:"Marketing management"
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Brand
Lieferantenmanagement
Marketing management
Brand management
4
Markenführung
4
B-to-B-Marketing
3
Business-to-business marketing
3
Sustainability
3
Beziehungsmarketing
2
Climate change
2
Klimawandel
2
Nachhaltige Entwicklung
2
Relationship marketing
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Supplier relationship management
2
Sustainable development
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B2B disruptions
1
B2B marketing
1
B2B markets
1
Betriebliche Wertschöpfung
1
Brand equity
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Brand image
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Brand positioning
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Branding
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Business-to-business channels
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Customer development
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Customer engagement
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Economic policy
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Economic policy uncertainty
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Kumar, V.
Malhotra, Naresh K.
Naudé, Peter
19
Henneberg, Stephan
14
La Rocca, Antonella
11
Lindgreen, Adam
11
Snehota, Ivan
11
Di Benedetto, C. Anthony
10
Sharma, Arun
10
Ulaga, Wolfgang
9
Agnihotri, Raj
8
Casidy, Riza
8
Ivens, Björn Sven
8
Keränen, Joona
8
Pardo, Catherine
8
Swani, Kunal
8
Terho, Harri
8
Andersen, Poul Houman
6
Brown, Brian P.
6
Christodoulides, George
6
Gu, Flora Fang
6
Johnston, Wesley J.
6
Kleinaltenkamp, Michael
6
Mitręga, Maciej
6
Mohan, Mayoor
6
Möller, K. E. Kristian
6
O'Cass, Aron
6
Parvinen, Petri
6
Ritter, Thomas
6
Barnes, Bradley R.
5
Corsaro, Daniela
5
Cova, Bernard
5
Eggert, Andreas
5
Ford, David
5
Gabrielsson, Mika
5
Guercini, Simone
5
Gupta, Suraksha
5
Hult, G. Tomas M.
5
Jacob, Frank
5
Jalkala, Anne
5
Lacoste, Sylvie
5
Liu, Yi
5
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing
8
Legends in marketing
6
Journal of the Academy of Marketing Science
5
Journal of marketing research : JMR
4
Journal of business research : JBR
3
Journal of business-to-business marketing
3
Review of marketing research
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Faculty & research / Insead : working paper series
1
Fundamentals of marketing research ; Vol. 1
1
Handbook of marketing and finance
1
Handbook of research on customer engagement
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of quality & reliability management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology management : IJTM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
MIT sloan management review
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
1
Marketing mix decisions : new perspectives and practices
1
Marketing strategy collection
1
Prentice-Hall international editions
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
The Routledge companion to strategic marketing
1
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ECONIS (ZBW)
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1
B2B
marketing
for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
3
Sustainability and branding : an integrated perspective
Kumar, V.
;
Christodoulopoulou, Angeliki
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 6-15
Persistent link: https://www.econbiz.de/10010359386
Saved in:
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