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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"B-to-B-Marketing"
~subject:"Cognitive computing"
~subject:"Servitization"
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
3
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
2
Journal of business research : JBR
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
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Journal of industrial engineering and management : JIEM
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Journal of personal selling & sales management
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Management review quarterly
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1
From greenwashing to green B2B marketing : a systematic
literature
review
Vangeli, Anastas
;
Małecka, Agnieszka
;
Mitręga, Maciej
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 281-299
Persistent link: https://www.econbiz.de/10014454913
Saved in:
2
From servitization to digital servitization : how digitalization transforms companies' transition towards services
Favoretto, Camila
;
Mendes, Glauco H. S.
;
Oliveira, …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 104-121
Persistent link: https://www.econbiz.de/10013259028
Saved in:
3
B2B marketing scholarship and the UN Sustainable Development Goals (SDGs) : a systematic
literature
review
Voola, Ranjit
;
Bandyopadhyay, Chinmoy
;
Voola, Archana
; …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 12-32
Persistent link: https://www.econbiz.de/10013197754
Saved in:
4
Bridging the gap between B2B and B2C : thought leadership in industrial marketing : a systematic
literature
review
and propositions
Neuhaus, Tina
;
Millemann, Jan Andre
;
Nijssen, E. J.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 99-111
Persistent link: https://www.econbiz.de/10014226404
Saved in:
5
Corporate social responsibility and sustainability practices in B2B markets : a review and research agenda
Huang, Ying
;
Surface, Debra Lee
;
Zhang, Chun
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 219-239
Persistent link: https://www.econbiz.de/10014226504
Saved in:
6
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
7
The tribes in the field of servitization : discovering latent streams across 30 years of research
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Brax, Saara A.
; …
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 70-84
Persistent link: https://www.econbiz.de/10012588313
Saved in:
8
Technological advancements and B2B international trade : a bibliometric analysis and review of industrial marketing research
Lacka, Ewelina
;
Chan, Hing Kai
;
Wang, Xiaojun
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012285224
Saved in:
9
A multi-dimension framework for value creation through big data
Elia, Gianluca
;
Polimeno, Gloria
;
Solazzo, Gianluca
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 508-522
Persistent link: https://www.econbiz.de/10012372712
Saved in:
10
A multi-dimension framework for value creation through Big Data
Elia, Gianluca
;
Polimeno, Gloria
;
Solazzo, Gianluca
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 617-632
Persistent link: https://www.econbiz.de/10012372743
Saved in:
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