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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"B-to-B-Marketing"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Business-to-business marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
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Technischer Vertrieb
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Edward Elgar E-Book Archive
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ECONIS (ZBW)
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Special issue on coopetition in industrial markets
Bengtsson, Maria
(
ed.
);
Kock, Sören
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011708692
Saved in:
2
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
3
Special issue on industrial marketing strategy and B2B management by SMEs
Ndubisi, Nelson Oly
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008991590
Saved in:
4
Special issue: IMP 2009 : handling plurality of relationship forms in networks
Cova, Bernard
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008655016
Saved in:
5
Special issue: Building, implementing, and managing brand equity in business markets
Beverland, Michael B.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008807171
Saved in:
6
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
7
Special issue: Project marketing and the marketing of solutions
Cova, Bernhard
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003431903
Saved in:
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