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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand loyalty"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
Consumer behaviour
Firm performance
Firmenimage
brand loyalty
Brand equity
5
Brand image
5
Markenimage
5
B-to-B-Marketing
4
Brand management
4
Business-to-business marketing
4
Markenführung
4
Relationship marketing
3
Brand
2
Brand loyalty
2
Business network
2
Konsumentenverhalten
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Markenartikel
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Resource-based view
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Ressourcenorientierter Ansatz
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Unternehmensnetzwerk
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Betriebliche Wertschöpfung
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Brand trust
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Business model
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Business model innovation
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Business-to-business channels
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Buying center
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Capability approach
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Capability-Ansatz
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Competitive advantage
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Contract- and response-based passive opportunism
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Customer integration
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Customer perceived value
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Customer perceptions
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Customer value
1
Dynamic capabilities
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Dynamische Kompetenzen
1
Einzelhandel
1
Emerging economies
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Emerging markets
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Financial performance
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Geschäftsmodell
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Horizontal strategic alliance
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Capon, Noel
1
Du, Mingfei
1
Guo, Chiquan
1
Jiang, Yanxin
1
Meissner, Svenja
1
Röth, Tobias
1
Shabbir, Rizwan
1
Spieth, Patrick
1
Wang, Valerie Lynette
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Wang, Yong Jian
1
Zhang, Jing
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
36
The journal of brand management : an international journal
17
Journal of retailing and consumer services
14
The journal of product & brand management
12
European journal of marketing : EJM
11
International journal of hospitality management
11
Cogent business & management
10
Asia Pacific journal of marketing and logistics
7
Journal of marketing
7
International marketing review
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing communications
6
Journal of strategic marketing
6
Marketing intelligence & planning
6
International journal of consumer studies
5
Journal of air transport management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
AMS review : official publication of the Academy of Marketing Science
4
Global business review
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business ethics : JOBE
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Academy of Marketing Science
4
Marketing i menedžment innovacij : m&mi
4
The international review of retail, distribution and consumer research
4
Administrative Sciences : open access journal
3
Asian Academy of Management journal : AAMJ
3
European research studies
3
IIMB management review
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research
3
International journal of sports marketing & sponsorship
3
Journal for global business advancement : JGBA
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of euromarketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
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Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
2
Building industrial brand equity on resource advantage
Wang, Yong Jian
;
Capon, Noel
;
Wang, Valerie Lynette
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
Saved in:
3
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
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