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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Consumer behaviour"
~subject:"Verkauf"
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Consumer behaviour
Verkauf
Lieferantenmanagement
828
Supplier relationship management
828
Business-to-business marketing
518
B-to-B-Marketing
516
Beziehungsmarketing
406
Relationship marketing
406
Innovation
296
Innovation management
276
Innovationsmanagement
276
Business network
271
Unternehmensnetzwerk
271
Marketing management
249
Marketingmanagement
249
Lieferkette
200
Supply chain
200
Firm performance
167
Unternehmenserfolg
165
Inter-firm cooperation
139
Unternehmenskooperation
139
Strategic management
132
Strategisches Management
132
Salespeople
124
Verkaufspersonal
124
Selling
122
New product development
118
Produktentwicklung
118
Brand management
107
Markenführung
107
Konsumentenverhalten
105
Resource-based view
103
Ressourcenorientierter Ansatz
103
Knowledge management
100
USA
100
United States
100
Wissensmanagement
100
Knowledge transfer
97
Wissenstransfer
97
Value creation
96
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Undetermined
168
Free
3
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Article
217
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2
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218
Aufsatz in Zeitschrift
218
Conference paper
5
Konferenzbeitrag
5
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
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Language
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English
219
Author
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Terho, Harri
9
Agnihotri, Raj
7
Plouffe, Christopher R.
6
Sharma, Arun
6
Keränen, Joona
5
Mohan, Mayoor
5
Bonney, Leff
4
Casidy, Riza
4
Geiger, Ingmar
4
Johnson, Jeff S.
4
Kleinaltenkamp, Michael
4
Rangarajan, Deva
4
Ruyter, Ko de
4
Ulaga, Wolfgang
4
Beeler, Lisa L.
3
Borgh, Michel van der
3
Brown, Brian P.
3
Bush, Alan J.
3
Cardinali, Silvio
3
Chaker, Nawar N.
3
Dingus, Rebecca
3
Friend, Scott B.
3
Guenzi, Paolo
3
Haas, Alexander
3
Hartmann, Nathaniel N.
3
Hochstein, Bryan
3
Jaakkola, Elina
3
Koponen, Jonna
3
Krush, Michael T.
3
Lussier, Bruno
3
Moncrief, William C.
3
Nowlin, Edward L.
3
Nyadzayo, Munyaradzi W.
3
Panagopoulos, Nikolaos G.
3
Parvinen, Petri
3
Syam, Niladri
3
Totzek, Dirk
3
Aarikka-Stenroos, Leena
2
Anaza, Nwamaka A.
2
Aspara, Jaakko
2
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
911
Journal of retailing and consumer services
779
International journal of hospitality management
314
The journal of product & brand management
306
The journal of brand management : an international journal
299
Psychology & marketing
201
Asia Pacific journal of marketing and logistics
183
SpringerLink / Bücher
168
Journal of the Academy of Marketing Science
165
Journal of business ethics : JOBE
164
European journal of marketing : EJM
163
Journal of marketing
159
The journal of services marketing
159
Journal of travel and tourism marketing
141
Journal of marketing communications
136
Journal of strategic marketing
135
International journal of consumer studies
131
Journal of retailing
127
Marketing intelligence & planning
126
Cogent business & management
122
Journal of hospitality marketing & management
122
International journal of contemporary hospitality management
121
The journal of personal selling & sales management : JPSSM
118
Management science : journal of the Institute for Operations Research and the Management Sciences
116
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
114
Journal of marketing management : MM
112
International journal of retail & distribution management
106
The international review of retail, distribution and consumer research
103
Marketing letters : a journal of research in marketing
102
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
97
The journal of consumer marketing
96
Tourism management : research, policies, practice
96
The service industries journal
93
Journal of international consumer marketing
91
Journal of marketing research : JMR
88
The journal of business & industrial marketing
85
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Journal of promotion management : innovations in planning and applied research
82
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ECONIS (ZBW)
218
USB Cologne (EcoSocSci)
1
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1
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10
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219
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1
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
2
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
3
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
4
Industrial innovation
management
in the age of digital transformation : the risk of too strong selling capabilities
Endres, Herbert
;
Auburger, Julia
;
Helm, Roland
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 371-385
Persistent link: https://www.econbiz.de/10014531642
Saved in:
5
The impact of performance measurement diversity on customer-oriented selling behavior
Kerr, Peter D.
;
Franco-Santos, Monica
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. 56-67
Persistent link: https://www.econbiz.de/10014306694
Saved in:
6
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
7
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
8
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
9
What comprises a successful key account manager? : differences in the drivers of sales performance between key account managers and regular salespeople
Hengstebeck, Berenika B.
;
Kassemeier, Roland
;
Wieseke, Jan
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 392-404
Persistent link: https://www.econbiz.de/10014226538
Saved in:
10
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
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