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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Data Analytics"
~subject:"Entscheidung"
~subject:"Unternehmenserfolg"
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Data Analytics
Entscheidung
Unternehmenserfolg
Big data
29
Big Data
28
Data Mining
21
Data mining
21
Big data analytics
9
Lieferantenmanagement
9
Supplier relationship management
9
B-to-B-Marketing
8
Business-to-business marketing
8
Social Web
6
Social web
6
Artificial intelligence
5
Beziehungsmarketing
5
Firm performance
5
Künstliche Intelligenz
5
Relationship marketing
5
B2B analytics
3
Betriebliche Wertschöpfung
3
Cognitive computing
3
Data analytics
3
E-commerce
3
Electronic Commerce
3
Internet marketing
3
Online-Marketing
3
Sentiment analysis
3
Value creation
3
Bibliometrics
2
Bibliometrie
2
Business-to-business (B2B)
2
Decision
2
Digitalisierung
2
Digitization
2
Forecasting model
2
Framework
2
Industrie
2
Innovation
2
Internet der Dinge
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9
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Gupta, Shivam
2
Akhtar, Pervaiz
1
Baabdullah, Abdullah Mohammed
1
Bag, Surajit
1
Cui, Annie Peng
1
Dani, Samir
1
Drave, Vinayak A.
1
Dwivedi, Yogesh Kumar
1
Grimaldi, Mara
1
Hallikainen, Heli
1
Han, Shenghao
1
He, Wu
1
Hung, Jui-Long
1
Ismagilova, Elvira
1
Jabbar, Abdul
1
Kumar, Ajay
1
Laukkanen, Tommi
1
Li, Lixu
1
Loia, Francesca
1
Long, Wei
1
Maione, Gennaro
1
Savimäki, Emma
1
Shen, Jiancheng
1
Sivarajah, Uthayasankar
1
Troisi, Orlando
1
Wang, Xinchun
1
Xiao, Yazhen
1
Yang, Shuili
1
Zhang, Chubing
1
Zhang, Haisu
1
Zhang, Li
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
21
Technological forecasting & social change : an international journal
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of production research
12
International journal of production economics
8
Journal of emerging technologies in Accounting
6
Intelligent analytics with advanced multi-industry applications
5
Springer eBook Collection
5
Big data analytics in supply chain management : theory and applications
4
Data-driven business intelligence systems for socio-technical organizations
4
Journal of open innovation : technology, market, and complexity
4
Advances in business information systems and analytics (ABISA) book series
3
Business process management journal
3
Cogent business & management
3
Economics, management and financial markets
3
Information systems and e-business management : ISeB
3
Management decision
3
NBER working paper series
3
Omega : the international journal of management science
3
Premier reference source
3
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
3
Transportation research / E : an international journal
3
AEA papers and proceedings
2
Accounting horizons : a quarterly publication of the American Accounting Association
2
Asia Pacific business review
2
Big data analytics in operations and supply chain management
2
Big data governance and perspectives in knowledge management
2
Business horizons
2
Chinese management studies
2
Discussion papers / CEPR
2
EuroMed journal of business
2
Expert journal of business and management
2
IEEE transactions on engineering management : EM
2
Integration challenges for analytics, business intelligence, and data mining
2
International journal of accounting information systems
2
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
International journal of financial engineering
2
International journal of innovation management : IJIM
2
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ECONIS (ZBW)
9
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1
Big data affordances and market performance : the moderating role of servitization
Li, Lixu
;
Zhang, Li
;
Yang, Shuili
;
Long, Wei
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 262-270
Persistent link: https://www.econbiz.de/10014433434
Saved in:
2
An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance
Bag, Surajit
;
Gupta, Shivam
;
Kumar, Ajay
;
Sivarajah, …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 178-189
Persistent link: https://www.econbiz.de/10012491010
Saved in:
3
Linking big data analytical intelligence to customer relationship management performance
Zhang, Chubing
;
Wang, Xinchun
;
Cui, Annie Peng
;
Han, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 483-494
Persistent link: https://www.econbiz.de/10012422312
Saved in:
4
Growth hacking : insights on data-driven decision-making from three firms
Troisi, Orlando
;
Maione, Gennaro
;
Grimaldi, Mara
;
Loia, …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 538-557
Persistent link: https://www.econbiz.de/10012372714
Saved in:
5
Real-time big data processing for instantaneous marketing decisions : a problematization approach
Jabbar, Abdul
;
Akhtar, Pervaiz
;
Dani, Samir
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 558-569
Persistent link: https://www.econbiz.de/10012372716
Saved in:
6
Achieving superior organizational performance via big data predictive analytics : a dynamic capability view
Gupta, Shivam
;
Drave, Vinayak A.
;
Dwivedi, Yogesh Kumar
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 581-592
Persistent link: https://www.econbiz.de/10012372721
Saved in:
7
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
8
Customer involvement in big data analytics and its impact on B2B innovation
Zhang, Haisu
;
Xiao, Yazhen
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 99-108
Persistent link: https://www.econbiz.de/10012212212
Saved in:
9
Big data analytics for supply chain relationship in banking
Hung, Jui-Long
;
He, Wu
;
Shen, Jiancheng
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 144-153
Persistent link: https://www.econbiz.de/10012212436
Saved in:
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