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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Digitalization"
~subject:"Internet marketing"
~subject:"SME"
~subject:"United States"
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E-commerce
96
Electronic Commerce
96
Lieferantenmanagement
71
Supplier relationship management
71
B-to-B-Marketing
62
Business-to-business marketing
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Gebauer, Heiko
2
Paiola, Marco
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Pardo, Catherine
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Aras, Ajit
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Arzt, Alexander
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
99
Journal of retailing and consumer services
90
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
International journal of internet marketing and advertising : IJIMA
57
Journal of internet commerce
51
Working paper / National Bureau of Economic Research, Inc.
50
International journal of electronic marketing and retailing : IJEMR
49
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
47
Information systems research : ISR
46
Journal of management information systems : JMIS
39
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
37
International journal of hospitality management
36
Journal of electronic commerce research : JECR
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
SpringerLink / Bücher
35
Electronic commerce research
32
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
International journal of business information systems : IJBIS
28
International journal of electronic business
28
Technological forecasting & social change : an international journal
28
International journal of e-business research : an official publication of the Information Resources Management Association
27
International journal of electronic commerce : IJEC
23
International journal of retail & distribution management
22
Springer eBook Collection
21
Tourism management : research, policies, practice
20
Journal of hospitality marketing & management
19
Journal of small business and enterprise development
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Journal of retailing
18
Journal of travel and tourism marketing
18
International journal of contemporary hospitality management
17
Journal of the Academy of Marketing Science
17
Cogent business & management
16
International journal of electronic customer relationship management : IJECRM
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of fashion marketing and management
16
Marketing intelligence & planning
16
Premier reference source
16
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ECONIS (ZBW)
32
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1
Leading the transition to multi-sided platforms (MSPs) in a B2B context : the case of a recycling SME
Budde, Lukas
;
Hänggi, Roman
;
Laglia, Leonardo
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 106-119
Persistent link: https://www.econbiz.de/10014456184
Saved in:
2
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
3
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
4
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
5
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo
;
Marrucci, Anna
;
Vianelli, Donata
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
Saved in:
6
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
7
The process of business model innovation driven by IoT : exploring the case of incumbent SMEs
Paiola, Marco
;
Agostini, Lara
;
Grandinetti, Roberto
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 30-46
Persistent link: https://www.econbiz.de/10013255685
Saved in:
8
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
9
Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit
;
Xu, Xin
;
Peñaloza, Lisa
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
Saved in:
10
Artificial intelligence and SMEs : how can B2B SMEs leverage AI platforms to integrate AI technologies?
Wei, Ruiqi
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 466-483
Persistent link: https://www.econbiz.de/10014230733
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