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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"SME"
~subject:"United States"
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Internet marketing
Konsumentenverhalten
SME
United States
E-commerce
92
Electronic Commerce
92
Lieferantenmanagement
67
Supplier relationship management
67
B-to-B-Marketing
58
Business-to-business marketing
58
Beziehungsmarketing
21
Relationship marketing
21
Online retailing
16
Online-Handel
16
B2B
14
Digitalisierung
14
Digitization
14
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Marketingmanagement
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Network economics
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Value creation
8
Consumer behaviour
7
Digitalization
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Firm performance
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Unternehmenserfolg
7
Internet
6
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31
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Chong, Alain Yee Loong
2
Huhtala, Juho-Petteri
2
Kaski, Samuel
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Malo, Pekka
2
Tikkanen, Henrikki
2
Upreti, Bikesh Raj
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Vaniala, Iiro
2
Agostini, Lara
1
Alalwan, Ali Abdallah
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Aras, Ajit
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Barry, James M.
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Brink, Tove
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Brown, Brian P.
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Budde, Lukas
1
Chan, Tommy K. H.
1
Chen, Ying-hueih
1
Chien, Shu-hua
1
Choi, Jeonghye
1
Chow, T. Edwin
1
Ciappei, Cristiano
1
Clarke, Rodney J.
1
Demir, Emrah
1
Deng, Fumin
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Dibb, Sally
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
366
Journal of business research : JBR
206
Journal of internet commerce
119
International journal of electronic marketing and retailing : IJEMR
114
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
101
Electronic commerce research
98
Information systems research : ISR
80
International journal of internet marketing and advertising : IJIMA
80
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
Journal of electronic commerce research : JECR
71
International journal of e-business research : an official publication of the Information Resources Management Association
67
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
International journal of business information systems : IJBIS
63
Management science : journal of the Institute for Operations Research and the Management Sciences
63
International journal of electronic commerce : IJEC
59
International journal of retail & distribution management
59
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
58
Journal of retailing
57
Cogent business & management
56
The international review of retail, distribution and consumer research
56
Journal of management information systems : JMIS
55
International journal of hospitality management
54
Asia Pacific journal of marketing and logistics
53
Psychology & marketing
52
Working paper / National Bureau of Economic Research, Inc.
52
International journal of electronic business
48
SpringerLink / Bücher
48
International journal of consumer studies
47
International journal of retail and distribution management
46
Technological forecasting & social change : an international journal
45
Journal of fashion marketing and management
44
Electronic commerce research and applications
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Journal of the Academy of Marketing Science
35
Tourism management : research, policies, practice
34
International journal of electronic customer relationship management : IJECRM
32
NBER working paper series
32
Information systems and e-business management : ISeB
31
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ECONIS (ZBW)
31
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1
Leading the transition to multi-sided platforms (MSPs) in a B2B context : the case of a recycling SME
Budde, Lukas
;
Hänggi, Roman
;
Laglia, Leonardo
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 106-119
Persistent link: https://www.econbiz.de/10014456184
Saved in:
2
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
3
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
4
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin
;
Moon, Hakil
;
Wang, Shuman
;
Yu, Xiaolei
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012490947
Saved in:
5
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo
;
Marrucci, Anna
;
Vianelli, Donata
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
Saved in:
6
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
7
The process of business model innovation driven by IoT : exploring the case of incumbent SMEs
Paiola, Marco
;
Agostini, Lara
;
Grandinetti, Roberto
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 30-46
Persistent link: https://www.econbiz.de/10013255685
Saved in:
8
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
9
Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit
;
Xu, Xin
;
Peñaloza, Lisa
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
Saved in:
10
Artificial intelligence and SMEs : how can B2B SMEs leverage AI platforms to integrate AI technologies?
Wei, Ruiqi
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 466-483
Persistent link: https://www.econbiz.de/10014230733
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