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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Internet marketing"
~subject:"SME"
~subject:"United States"
~subject:"Unternehmenserfolg"
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E-commerce
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Lieferantenmanagement
67
Supplier relationship management
67
B-to-B-Marketing
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21
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
96
Journal of retailing and consumer services
90
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
International journal of internet marketing and advertising : IJIMA
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of electronic marketing and retailing : IJEMR
50
Working paper / National Bureau of Economic Research, Inc.
50
Journal of internet commerce
49
Information systems research : ISR
46
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
39
International journal of hospitality management
37
SpringerLink / Bücher
37
Journal of management information systems : JMIS
36
Journal of electronic commerce research : JECR
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Electronic commerce research
32
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
International journal of business information systems : IJBIS
29
International journal of electronic business
29
Technological forecasting & social change : an international journal
29
International journal of e-business research : an official publication of the Information Resources Management Association
27
International journal of electronic commerce : IJEC
23
International journal of retail & distribution management
21
Tourism management : research, policies, practice
20
Journal of retailing
19
Journal of small business and enterprise development
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Journal of hospitality marketing & management
18
Journal of travel and tourism marketing
18
Premier reference source
18
Springer eBook Collection
18
Cogent business & management
17
International journal of contemporary hospitality management
17
International journal of electronic customer relationship management : IJECRM
17
Journal of the Academy of Marketing Science
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of fashion marketing and management
16
Marketing intelligence & planning
16
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ECONIS (ZBW)
30
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1
Leading the transition to multi-sided platforms (MSPs) in a B2B context : the case of a recycling SME
Budde, Lukas
;
Hänggi, Roman
;
Laglia, Leonardo
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 106-119
Persistent link: https://www.econbiz.de/10014456184
Saved in:
2
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
3
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
4
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo
;
Marrucci, Anna
;
Vianelli, Donata
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
Saved in:
5
Avoiding crisis-driven business failure through digital dynamic capabilities. B2B distribution firms during the COVID-19 and beyond
Zia, Najam ul
;
Shamim, Saqib
;
Zeng, Jing
;
Awan, Usama
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 14-29
Persistent link: https://www.econbiz.de/10014433594
Saved in:
6
How does customer orientation (in)congruence affect B2B electronic commerce platform firms' performance?
Liu, Yi
;
Chen, Daniel Qi
;
Gao, Wei
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 18-30
Persistent link: https://www.econbiz.de/10012285125
Saved in:
7
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
8
The process of business model innovation driven by IoT : exploring the case of incumbent SMEs
Paiola, Marco
;
Agostini, Lara
;
Grandinetti, Roberto
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 30-46
Persistent link: https://www.econbiz.de/10013255685
Saved in:
9
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
10
Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit
;
Xu, Xin
;
Peñaloza, Lisa
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
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