//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer integration"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Customer integration
75
Kundenintegration
75
Betriebliche Wertschöpfung
41
Value creation
41
Beziehungsmarketing
36
Relationship marketing
36
Value co-creation
30
Lieferantenmanagement
28
Supplier relationship management
28
B-to-B-Marketing
19
Business-to-business marketing
19
Customer value
17
Innovation
17
Kundenwert
17
Business network
13
Innovation management
13
Innovationsmanagement
13
Unternehmensnetzwerk
13
New product development
11
Produktentwicklung
11
Service-Dominant Logic
11
Service-dominant logic
11
Co-creation
10
Consumer behaviour
9
Konsumentenverhalten
9
Social Web
9
Social web
9
Customer engagement
8
Inter-firm cooperation
7
Marketingmanagement
7
Unternehmenskooperation
7
Bundling strategy
6
Leistungsbündel
6
Resource-based view
6
Ressourcenorientierter Ansatz
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Stakeholder
5
B2B marketing
4
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Agnihotri, Raj
1
Benson-Rea, Maureen
1
Du, Mingfei
1
Dubinsky, Alan J.
1
Falk, Tomas
1
Gopalakrishna, Srinath
1
Jiang, Yanxin
1
Lawrence, Justin M.
1
Li, Shuyang
1
Luoma, Jukka
1
Malthouse, Edward C.
1
Nguyen, Thuy D.
1
Odlin, Denis
1
Paswan, Audhesh
1
Peng, Guochao
1
Shabbir, Rizwan
1
Sihvonen, Antti
1
Xing, Fei
1
Zhang, Bingqian
1
Zhang, Jing
1
Zhang, Jun
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
8
The journal of business & industrial marketing
6
Journal of retailing and consumer services
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Handbook of research on customer engagement
3
International journal of innovation management
3
Strategic market creation : a new perspective on marketing and innovation management
3
Business horizons
2
European journal of marketing : EJM
2
International journal of hospitality management
2
Journal of business-to-business marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of retailing
2
Journal of service management
2
Management decision : MD
2
Management research review
2
Marketing intelligence & planning
2
Psychology & marketing
2
Springer eBook Collection
2
AIUB business and economics working paper series
1
Administrative Sciences : open access journal
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Berichte aus der Betriebswirtschaft
1
Branding and sustainable competitive advantage : building virtual presence
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
CESifo working papers
1
California management review
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Corporate reputation review : an international journal
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
E-retailing challenges and opportunities in the global marketplace
1
EBL-Schweitzer
1
Engaging consumers through branded entertainment and convergent media
1
Equilibrium : quarterly journal of economics and economic policy
1
European journal of marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
2
Market niches as dynamic, co-created resource domains
Odlin, Denis
;
Benson-Rea, Maureen
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 29-40
Persistent link: https://www.econbiz.de/10012588295
Saved in:
3
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
4
Social media, customer engagement, and sales organizations : a research agenda
Agnihotri, Raj
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 291-299
Persistent link: https://www.econbiz.de/10012322075
Saved in:
5
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
6
Allocation of salespeople's resources for generating new sales opportunities across four types of customers
Nguyen, Thuy D.
;
Paswan, Audhesh
;
Dubinsky, Alan J.
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 114-131
Persistent link: https://www.econbiz.de/10011822140
Saved in:
7
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->