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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Brand management
107
Markenführung
107
B-to-B-Marketing
65
Business-to-business marketing
65
Brand image
50
Markenimage
50
Lieferantenmanagement
46
Supplier relationship management
46
Beziehungsmarketing
29
Consumer behaviour
29
Konsumentenverhalten
29
Relationship marketing
29
Brand
28
Markenartikel
28
Marketing management
16
Marketingmanagement
16
Corporate reputation
12
Firmenimage
12
Social Web
11
Social web
11
Brand architecture
10
Markenarchitektur
10
B2B branding
9
Internet marketing
9
Online-Marketing
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Firm performance
8
Unternehmenserfolg
8
Branding
7
Emerging economies
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KMU
7
SME
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Schwellenländer
7
Stakeholder
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Betriebliche Wertschöpfung
6
Business network
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Innovation
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Value creation
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Aufsatz in Zeitschrift
Working Paper
Article in journal
111
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111
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Christodoulides, George
7
Gupta, Suraksha
4
Kumar, V.
4
Ewing, Michael
3
Ind, Nicholas
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Nyadzayo, Munyaradzi W.
3
Singh, Jaywant
3
Brown, Brian P.
2
Casidy, Riza
2
Gabrielsson, Mika
2
Gyrd-Jones, Richard I.
2
Hsiao, Shih-Hui
2
Iglesias, Oriol
2
Iyer, Pramod
2
Khan, Huda
2
Marquardt, Adam J.
2
Melewar, T. C.
2
Mohan, Mayoor
2
O'Cass, Aron
2
Paswan, Audhesh
2
Pitt, Leyland F.
2
Schoefer, Klaus
2
Weerawardena, Jay
2
Yan, Ruiliang
2
Abosag, Ibrahim
1
Adeola, Ogechi
1
Adomako, Samuel
1
Alhidari, Abdullah Mohammed
1
Amrouche, Nawel
1
Anaza, Nwamaka A.
1
Andersen, Poul Houman
1
Andreini, Daniela
1
Arnett, Dennis B.
1
Backhaus, Klaus
1
Baek, Ingee
1
Bag, Surajit
1
Balmer, John M. T.
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
626
The journal of brand management : an international journal
583
The journal of product & brand management
390
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Psychology & marketing
122
Marketing intelligence & planning
121
Journal of strategic marketing
112
Journal of marketing communications
111
International journal of hospitality management
109
Journal of marketing management : MM
109
Asia Pacific journal of marketing and logistics
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
The IUP journal of brand management : IJBRM
95
Journal of the Academy of Marketing Science
90
Journal of marketing
83
Journal of promotion management : innovations in planning and applied research
76
Marketing letters : a journal of research in marketing
74
Journal of advertising research
72
Tourism management : research, policies, practice
69
International journal of advertising : the review of marketing communications
68
International journal of internet marketing and advertising : IJIMA
68
Journal of international consumer marketing
68
Journal of promotion management : JPM
68
Journal of fashion marketing and management
67
International marketing review
65
Journal of marketing management : JMM ; journal of the Academy of Marketing
64
Journal of travel and tourism marketing
64
Working paper / National Bureau of Economic Research, Inc.
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Cogent business & management
62
Qualitative market research : an international journal
61
Business horizons
59
The marketing review
59
Journal of marketing research : JMR
58
Journal of global marketing
56
International journal of contemporary hospitality management
55
The journal of consumer marketing
54
Journal of retailing
53
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ECONIS (ZBW)
111
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61
Brand management efficiency and firm value : an integrated resource based and signalling theory perspective
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 112-126
Persistent link: https://www.econbiz.de/10011887292
Saved in:
62
Timely or considered? : brand trust repair strategies and mechanism after greenwashing in China : from a legitimacy perspective
Guo, Rui
;
Zhang, Wei
;
Wang, Tao
;
Li, Caroline Bingxin
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 127-137
Persistent link: https://www.econbiz.de/10011887301
Saved in:
63
Challenges in gaining supply chain competitiveness : supplier response strategies and determinants
O'Connor, Neale G.
;
Yang, Zhilin
;
Jiang, Ling
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 138-151
Persistent link: https://www.econbiz.de/10011887318
Saved in:
64
Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun
;
Huang, Haiyang
;
Wu, Wanying
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
Saved in:
65
Corporate brand expressions in business-to-business companies' websites : evidence from Brazil and India
Simões, Cláudia
;
Singh, Jaywant
;
Perin, Marcelo Gattermann
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 59-68
Persistent link: https://www.econbiz.de/10011422737
Saved in:
66
B2B
branding
in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
67
National brand's local advertising and wholesale-price incentive under prior versus no prior information
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 161-174
Persistent link: https://www.econbiz.de/10011738518
Saved in:
68
Does brand partnership create a happy marriage? : the role of brand value on brand alliance outcomes of partners
Cao, Zixia
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 148-157
Persistent link: https://www.econbiz.de/10011822061
Saved in:
69
The establishment of industrial
branding
through dyadic logistics partnership success (LPS) : the case of the Malaysian automotive and logistics industry
Rahman, Nor Aida Abdul
;
Melewar, T. C.
;
Sharif, Amir M.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 67-76
Persistent link: https://www.econbiz.de/10010359373
Saved in:
70
Sustainability program brands : platforms for collaboration and co-creation
Scandelius, Christina
;
Cohen, Geraldine
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 166-176
Persistent link: https://www.econbiz.de/10011549603
Saved in:
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