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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Day, George S.
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing
16
MIT sloan management review
12
Marketing management : a quarterly business management publication of the American Marketing Association
6
Journal of marketing research : JMR
5
Journal of the Academy of Marketing Science
5
California management review
4
Harvard business review : HBR
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MSI reports : working paper series
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Report / Marketing Science Institute
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Strategy & Leadership
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Strategy & leadership : a publication of Strategic Leadership Forum
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California management review : CMR
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Journal of advertising research
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Sloan management review
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Journal of contemporary business
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Operations research, Management science : OR MS ; the international literature digest
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Technological forecasting & social change : an international journal
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The journal of business & industrial marketing
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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Wiley series in marketing
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Behavioral and management science in marketing
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Business Horizons
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Corporate social accounting
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European Management Journal
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European management journal : publ. twice a year for the Scottish Business School
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Evolving and emerging issues in marketing strategy
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Executive excellence : the magazine of personal development, managerial effectiveness, and organizational productivity
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Foreign Agriculture Report, Office of Foreign Agricultural Relations, U.S. Department of Agriculture
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Foreign agriculture
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Handbook of marketing
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Journal of Consumer Research
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Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
Saved in:
2
The dynamics of customer value propositions : an outside-in perspective
Day, George S.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
Saved in:
3
The yin and yang of outside-in thinking
Day, George S.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 84-86
Persistent link: https://www.econbiz.de/10012285330
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