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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Search: subject:"Customer engagement"
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Subject
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Beziehungsmarketing
406
Relationship marketing
406
Lieferantenmanagement
214
Supplier relationship management
214
B-to-B-Marketing
157
Business-to-business marketing
157
Consumer behaviour
58
Konsumentenverhalten
58
Customer value
51
Kundenwert
51
Marketing management
50
Marketingmanagement
50
Salespeople
50
Verkaufspersonal
50
Selling
40
Verkauf
40
Customer integration
37
Kundenintegration
37
Betriebliche Wertschöpfung
36
Customer satisfaction
36
Kundenzufriedenheit
36
Social Web
36
Social web
36
Value creation
36
Firm performance
34
Unternehmenserfolg
34
Business network
33
Unternehmensnetzwerk
33
Brand management
29
Confidence
29
Markenführung
29
Vertrauen
29
Dienstleistungsqualität
25
Service quality
25
Internet marketing
24
Online-Marketing
24
New product development
23
Produktentwicklung
23
Brand image
22
E-commerce
22
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Undetermined
244
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7
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Article
405
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2
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Article in journal
407
Aufsatz in Zeitschrift
407
Conference paper
10
Konferenzbeitrag
10
Collection of articles of several authors
3
Sammelwerk
3
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1
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1
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English
407
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Naudé, Peter
8
Terho, Harri
8
La Rocca, Antonella
7
Agnihotri, Raj
6
Eggert, Andreas
6
Snehota, Ivan
6
Casidy, Riza
5
Frow, Pennie
5
Payne, Adrian
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Ewing, Michael
4
Henneberg, Stephan
4
Itani, Omar S.
4
Jaakkola, Elina
4
Keränen, Joona
4
Lacoste, Sylvie
4
Nyadzayo, Munyaradzi W.
4
Prior, Daniel D.
4
Ritter, Thomas
4
Ruyter, Ko de
4
Sharma, Arun
4
Wang, Danny T.
4
Wang, Xinchun
4
Biggemann, Sergio
3
Bush, Alan J.
3
Cadeaux, Jack
3
Chaker, Nawar N.
3
Dwivedi, Yogesh Kumar
3
Gu, Flora Fang
3
Gölgeci, Ismail
3
Haas, Alexander
3
Ivens, Björn Sven
3
Kingshott, Russel P. J.
3
Kleinaltenkamp, Michael
3
Liu, Yi
3
Lussier, Bruno
3
Mehrabi, Hamed
3
Mitręga, Maciej
3
Moncrief, William C.
3
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
650
Journal of retailing and consumer services
585
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
226
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
170
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
122
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
109
Asia Pacific journal of marketing and logistics
108
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
407
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31
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407
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31
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
32
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
33
The attributes of inter-organizational relationships : which fifteen of them really matter to software developers?
Klimas, Patrycja
;
Stańczyk, Sylwia
;
Sachpazidu, Karina
; …
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014306669
Saved in:
34
The impact of performance measurement diversity on customer-oriented selling behavior
Kerr, Peter D.
;
Franco-Santos, Monica
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. 56-67
Persistent link: https://www.econbiz.de/10014306694
Saved in:
35
Does geographic distance to customers improve or inhibit supplier innovation? : a moderated inverted-U relationship
Wei, Shaobo
;
Sheng, Shibin
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 134-148
Persistent link: https://www.econbiz.de/10014227548
Saved in:
36
Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed
;
Naudé, Peter
;
Smith, Paul
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 263-275
Persistent link: https://www.econbiz.de/10014227557
Saved in:
37
Social media,
customer
engagement
, and sales organizations : a research agenda
Agnihotri, Raj
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 291-299
Persistent link: https://www.econbiz.de/10012322075
Saved in:
38
Buffering B2B service failure : the role of
customer
engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
39
Uncertainty driving the dynamic development of inter-organisational relationships in engineering services over time
Kreye, Melanie E.
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 33-44
Persistent link: https://www.econbiz.de/10013197741
Saved in:
40
Employees' perceptions of chatbots in B2B marketing : affordances vs. disaffordances
Lin, Xiaolin
;
Shao, Bin
;
Wang, Xuequn
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 45-56
Persistent link: https://www.econbiz.de/10013197760
Saved in:
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