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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Messe
11
Trade fair
11
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6
Business-to-business marketing
6
Messebeteiligung
4
Trade fair participation
4
Beziehungsmarketing
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Sarmento, Maria
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Simões, Cláudia
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Industrial marketing management : the international journal for industrial and high-tech firms
Trade show management : planning, implementing and controlling of trade shows, conventions and events
38
Ifo-Schnelldienst
13
The journal of business & industrial marketing
9
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
8
SpringerLink / Bücher
7
International journal of hospitality management
6
Research
6
Europäische Hochschulschriften / 5
5
Journal of business-to-business marketing
5
Intereconomics : review of European economic policy
4
Economic geography
3
European journal of marketing : EJM
3
Ifo-Studien zu Handels- und Dienstleistungsfragen
3
Journal of business research : JBR
3
Journal of promotion management : JPM
3
Markenkommunikation und Beziehungsmarketing
3
Schriftenreihe der HHL Leipzig Graduate School of Management
3
Springer eBook Collection
3
Tourism management : research, policies, practice
3
Working paper / National Bureau of Economic Research, Inc.
3
Zeitschrift für Wirtschaftsgeographie
3
Advances in business marketing : a research annual
2
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
2
BMWI-Dokumentation
2
Contributions to Economics
2
Cosmopolitan canvases : the globalization of markets for contemporary art
2
Customer Experience : Forum Dienstleistungsmanagement
2
DUV : Wirtschaftswissenschaft
2
Diskussionspapiere des Instituts für Messewirtschaft und Distributionsforschung / Universität zu Köln, Institut für Messewirtschaft und Distributionsforschung
2
Edition / AUMA
2
Events und Erlebnis : Stand und Perspektiven der Eventforschung
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Events und Messen im digitalen Zeitalter : aktueller Stand und Perspektiven
2
Göttinger handwerkswirtschaftliche Studien
2
Handbuch Messemanagement : Planung, Durchführung und Kontrolle von Messen, Kongressen und Events
2
Journal of customer behaviour
2
Journal of economic geography
2
Journal of promotion management : innovations in planning and applied research
2
Journal of travel and tourism marketing
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ECONIS (ZBW)
11
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1
Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
2
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
3
Effect of service-related resources on employee and customer outcomes in trade shows
Jha, Subhash
;
Balaji, M. S.
;
Ranjan, Kumar Rakesh
; …
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011990721
Saved in:
4
The evolving role of trade fairs in business : a systematic literature review and a research agenda
Sarmento, Maria
;
Simões, Cláudia
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 154-170
Persistent link: https://www.econbiz.de/10011904705
Saved in:
5
Economic geography and industrial marketing views on trade shows : collective marketing and knowledge circulation
Rinallo, Diego
;
Bathelt, Harald
;
Golfetto, Francesca
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 93-103
Persistent link: https://www.econbiz.de/10011704321
Saved in:
6
Theorizing temporary spatial clusters and institutional boundary-work in industrial marketing
Palmer, Mark
;
Medway, Dominic
;
Warnaby, Gary
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 104-113
Persistent link: https://www.econbiz.de/10011704324
Saved in:
7
A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
Saved in:
8
Applying a relationship marketing perspective to B2B trade fairs : the role of socialization episodes
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 131-141
Persistent link: https://www.econbiz.de/10010481956
Saved in:
9
Procurement cost reduction for customized non-critical items in an automotive supply chain : an action research project
Pereira, Giancarlo Medeiros
;
Sellitto, Miguel Afonso
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 28-35
Persistent link: https://www.econbiz.de/10008907892
Saved in:
10
Criteria involved in evaluation of trade shows to visit
Berne, Carmen
;
García-Uceda, M. E.
- In:
Industrial marketing management : the international …
37
(
2008
)
5
,
pp. 565-579
Persistent link: https://www.econbiz.de/10003736674
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