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~isPartOf:"Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse"
~isPartOf:"Journal of marketing"
~isPartOf:"Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten"
~isPartOf:"The journal of product & brand management"
~subject:"Competitive strategy"
~subject:"Consumer behaviour"
~subject:"Product management"
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Search: subject:"Produktmanagement"
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Competitive strategy
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Produktmanagement
26
Innovation management
6
Innovationsmanagement
6
Innovation
5
New product development
5
Produktentwicklung
5
Strategic management
4
Strategisches Management
4
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Gaubinger, Kurt
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1
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1
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1
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1
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1
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1
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1
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1
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Modlich, Stephanie
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Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
Journal of marketing
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
The journal of product & brand management
The PDMA handbook of new product development
36
SpringerLink / Bücher
33
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Discussion paper / Centre for Economic Policy Research
12
Springer eBook Collection / Business and Economics
12
Harvard business review : HBR
11
International journal of product lifecycle management : IJPLM
10
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Europäische Hochschulschriften / 5
8
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of business research : JBR
8
Journal of economics & management strategy : JEMS
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
International journal of production research
7
European journal of marketing : EJM
6
International journal of product development : IJPD
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Journal of the Academy of Marketing Science
6
Lehrbuch
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
Beiträge zum Produkt-Marketing
5
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
IEEE transactions on engineering management : EM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
NBER Working Paper
5
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ECONIS (ZBW)
26
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1
Strategic horizon of market success : comparing alternative "strategic landscapes" of the new product development process
Sameti, Ardalan
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10014334400
Saved in:
2
The missing link in the evolution of product design : a strategy roadmap towards product development success
Sameti, Ardalan
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 899-937
Persistent link: https://www.econbiz.de/10013407571
Saved in:
3
Are product design researchers and practitioners on the same page? : the way professional product designers view creative design
Sameti, Ardalan
;
Koslow, Scott
;
Mashhady, Arash
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 951-970
Persistent link: https://www.econbiz.de/10013407576
Saved in:
4
The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola
;
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011955018
Saved in:
5
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
6
The impact of product recalls on future product reliability and future accidents : evidence from the automobile industry
Kalaignanam, Kartik
;
Kushwaha, Tarun
;
Eilert, Meike
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 41-57
Persistent link: https://www.econbiz.de/10009717176
Saved in:
7
Why do customers get more than they need? : how organizational culture shapes product capability decisions
Lukas, Bryan A.
;
Whitwell, Gregory J.
;
Heide, Jan B.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009725675
Saved in:
8
Behemoths at the Gate : how incumbents take on acquisitive entrants (and why some do better than others)
Mukherji, Prokriti
;
Sorescu, Alina
;
Prabhu, Jaideep C.
; …
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 53-70
Persistent link: https://www.econbiz.de/10009297018
Saved in:
9
Salesperson influence on product development : insights from a study of small manufacturing organizations
Joshi, Ashwin W.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 94-107
Persistent link: https://www.econbiz.de/10003940587
Saved in:
10
To bundle or not to bundle : determinants of the profitability of multi-item auctions
Popkowski Leszczyc, Peter T. L.
;
Häubl, Gerald
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 110-124
Persistent link: https://www.econbiz.de/10008826527
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