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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"International journal of retail and distribution management"
~subject:"Virales Marketing"
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Search: subject_exact:"Elektronischer Markt"
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Virales Marketing
Online retailing
238
Online-Handel
238
E-commerce
185
Electronic Commerce
185
Consumer behaviour
175
Konsumentenverhalten
175
Internet marketing
63
Online-Marketing
63
Social Web
58
Social web
58
Einzelhandel
49
Retail trade
49
Viral marketing
43
Beziehungsmarketing
42
Relationship marketing
42
Website
40
Confidence
34
Vertrauen
34
Experiment
32
Customer satisfaction
29
Kundenzufriedenheit
29
Internet
24
Dienstleistungsqualität
20
Distribution channel
20
Service quality
20
Vertriebsweg
20
Personalization
18
Personalisierung
17
USA
14
United States
14
China
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Data protection
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Datenschutz
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Empirical method
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Empirische Methode
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Lieferantenmanagement
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Supplier relationship management
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Information technology
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43
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Cao, Huanhuan
2
Li, Xiaolin
2
Mai, Feng
2
Qiu, Lingyun
2
Tan, Chuan-hoo
2
Wu, Chaojiang
2
Adil, Mohd
1
Ahmad, Shimi Naurin
1
Ahn, Joongho
1
Akkan, Can
1
Amblee, Naveen
1
Baek, Hyunmi
1
Baum, Daniela
1
Bockstedt, Jesse
1
Brusch, Ines
1
Bui, Tung
1
Chang, Che-Wei
1
Chen, Hong
1
Chen, Ssu-Yu
1
Cheng, T. C. E.
1
Choi, Youngseok
1
Cui, Geng
1
Dens, Nathalie
1
Dogra, Nikhil
1
Duan, Wenjing
1
Eryarsoy, Enes
1
Fan, Shaokun
1
Filieri, Raffaele
1
Fresneda, Jorge E.
1
Gefen, David
1
Geng, Xianjun
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Guo, Xiaoning
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Han, Ingoo
1
Hernández Ortega, Blanca
1
Horng, Shwu-Min
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Hu, Xin
1
Huang, Liqiang
1
Huang, Yunhui
1
Hung, Shiu-Wan
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of electronic commerce : IJEC
International journal of retail and distribution management
Journal of business research : JBR
51
Journal of retailing and consumer services
38
International journal of hospitality management
32
Information systems research : ISR
27
Journal of management information systems : JMIS
20
Tourism management : research, policies, practice
18
Electronic commerce research
15
Journal of electronic commerce research : JECR
15
International journal of electronic marketing and retailing : IJEMR
14
International journal of contemporary hospitality management
13
International journal of internet marketing and advertising : IJIMA
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of internet commerce
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of travel and tourism marketing
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Journal of hospitality marketing & management
10
Electronic markets : EM ; the international journal of electronic commerce and business media
9
Journal of retailing
9
International journal of consumer studies
8
Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Cogent business & management
7
Electronic commerce research and applications
7
Journal of marketing
7
Management information systems : mis quarterly
7
Psychology & marketing
7
Tourism management perspectives : TMP
7
Journal of international consumer marketing
6
Journal of marketing research
6
Journal of the Operational Research Society
6
Pakistan journal of commerce and social sciences
6
Global business review
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of business information systems : IJBIS
5
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ECONIS (ZBW)
43
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1
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
2
How online reviews interact with a firm's free version strategy
Cao, Huanhuan
;
Jiang, Jinhu
;
Geng, Xianjun
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013363430
Saved in:
3
Identifying value-creating aspects in luxury hotel services via third-party online reviews : a cross-cultural study
Tsiotsou, Rodoula H.
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10013397924
Saved in:
4
Conspicuous display through photo sharing in online reviews : evidence from an online travel platform
Hu, Xin
;
Luo, Jifeng
;
Wu, Zhiyan
- In:
Information & management : the internat. journal of …
59
(
2022
)
8
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013488529
Saved in:
5
When products receive reviews across platforms : studying the platform concentration of electronic word-of-mouth
Chen, Hong
;
Duan, Wenjing
;
Zhou, Wenqi
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013191942
Saved in:
6
The design of retailers' online review systems : a systematic literature review and future research agenda
Pham, Doan Thao Tram
;
Steinmann, Sascha
;
Jensen, Birger …
- In:
International journal of retail and distribution management
51
(
2023
)
9/10
,
pp. 1255-1287
Persistent link: https://www.econbiz.de/10014484082
Saved in:
7
Does shopping values influence consumers' well-being : empirical evidence from e-retail
Dogra, Nikhil
;
Nasir, Mohd
;
Adil, Mohd
- In:
International journal of retail and distribution management
51
(
2023
)
12
,
pp. 1698-1718
Persistent link: https://www.econbiz.de/10014484178
Saved in:
8
Conviction and online purchase intention towards apparel in online environment
Prasad, Shantanu
;
Prasad, Saroj S.
- In:
International journal of retail and distribution management
51
(
2023
)
5
,
pp. 674-689
Persistent link: https://www.econbiz.de/10014281098
Saved in:
9
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
10
Negative eWOM and perceived credibility : a potent mix in consumer relationships
Izogo, Ernest Emeka
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10013552690
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