//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~isPartOf:"Journal of retailing and consumer services"
~source:"econis"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Elektronischer Markt"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Virales Marketing
Online retailing
633
Online-Handel
633
Consumer behaviour
533
Konsumentenverhalten
533
E-commerce
466
Electronic Commerce
465
Einzelhandel
166
Retail trade
166
Internet marketing
156
Online-Marketing
156
Beziehungsmarketing
144
Relationship marketing
144
Customer satisfaction
121
Kundenzufriedenheit
121
Social Web
120
Social web
120
Website
91
Viral marketing
86
Confidence
83
Vertrauen
83
Distribution channel
70
Vertriebsweg
70
Dienstleistungsqualität
68
Service quality
68
Internet
62
Brand image
36
China
36
Experiment
36
Markenimage
36
Personalization
33
Personalisierung
32
Emotion
31
Data protection
30
Datenschutz
30
Innovation adoption
30
Innovationsakzeptanz
30
Preismanagement
29
Pricing strategy
29
Brand management
26
more ...
less ...
Online availability
All
Undetermined
71
Type of publication
All
Article
86
Type of publication (narrower categories)
All
Article in journal
86
Aufsatz in Zeitschrift
86
Case study
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
Language
All
English
86
Author
All
Cao, Huanhuan
2
Li, Xiaolin
2
Lok, Peter
2
Mai, Feng
2
Parsad, Chandan
2
Prashar, Sanjeev
2
Qiu, Lingyun
2
Tan, Chuan-hoo
2
Wu, Chaojiang
2
Abbasi, Amir Zaib
1
Agrawal, Shiv Ratan
1
Ahmad, Shimi Naurin
1
Ahn, Joongho
1
Akkan, Can
1
Akram, Umair
1
Alrawad, Mahmaod
1
Alzate, Miriam
1
Amankwa, Eric
1
Amblee, Naveen
1
Amoako, Richard
1
Ampadu, Seth
1
Andersen, Peter
1
Antwi, Collins Opoku
1
Arce-Urriza, Marta
1
Asano, Glenn
1
Azazz, Alaa M. S.
1
Badgaiyan, Anant Jyoti
1
Baek, Hyunmi
1
Bai, Yanzhuang
1
Balaji, M. S.
1
Barta, Sergio
1
Baum, Daniela
1
Bockstedt, Jesse
1
Brusch, Ines
1
Bui, Tung
1
Cebollada, Javier
1
Chang, Che-Wei
1
Chang, Ting-pong Vincent
1
Chang, Ya Ping
1
Chen, Hong
1
more ...
less ...
Published in...
All
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of electronic commerce : IJEC
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of retailing and consumer services
Journal of business research : JBR
51
International journal of hospitality management
32
Information systems research : ISR
27
Journal of management information systems : JMIS
20
Tourism management : research, policies, practice
18
Electronic commerce research
15
Journal of electronic commerce research : JECR
15
International journal of electronic marketing and retailing : IJEMR
14
International journal of contemporary hospitality management
13
International journal of internet marketing and advertising : IJIMA
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of internet commerce
12
Journal of travel and tourism marketing
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Journal of hospitality marketing & management
10
Electronic markets : EM ; the international journal of electronic commerce and business media
9
Journal of retailing
9
International journal of consumer studies
8
Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Cogent business & management
7
Electronic commerce research and applications
7
Journal of marketing
7
Management information systems : mis quarterly
7
Psychology & marketing
7
Tourism management perspectives : TMP
7
International journal of retail and distribution management
6
Journal of international consumer marketing
6
Journal of marketing research
6
Journal of the Operational Research Society
6
Pakistan journal of commerce and social sciences
6
Global business review
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of business information systems : IJBIS
5
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
86
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Active or avoidance coping? : influencing mechanisms of streamers' coping strategies on viewers' word of mouth after livestreaming e-commerce failures
Chen, Jianyu
;
Gong, Xiushuang
;
Ren, Rui
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253469
Saved in:
2
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
3
Creating and detecting fake reviews of online products
Salminen, Joni
;
Kandpal, Chandrashekhar
;
Kamel, Ahmed …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209474
Saved in:
4
Online reviews as a pacifying decision-making assistant
Loc Tuan Le
;
Pham Thi Minh Ly
;
Nhan Thanh Nguyen
;
Lobel …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209524
Saved in:
5
Is there any value in the online reviews of remedial satisfied customers? : an empirical study in the hospitality industry
Bai, Yanzhuang
;
Li, Tingwu
;
Zheng, Chundong
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209529
Saved in:
6
How online reviews interact with a firm's free version strategy
Cao, Huanhuan
;
Jiang, Jinhu
;
Geng, Xianjun
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013363430
Saved in:
7
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
8
Conspicuous display through photo sharing in online reviews : evidence from an online travel platform
Hu, Xin
;
Luo, Jifeng
;
Wu, Zhiyan
- In:
Information & management : the internat. journal of …
59
(
2022
)
8
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013488529
Saved in:
9
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
10
The influence of reviewer and consumer congruence in online word-of-mouth transactions
Furner, Christopher P.
;
Yoon, Tom E.
;
Zinko, Robert
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012605342
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->