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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of retailing"
~subject:"Virales Marketing"
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Virales Marketing
Online retailing
259
Online-Handel
259
E-commerce
210
Electronic Commerce
210
Consumer behaviour
182
Konsumentenverhalten
182
Internet marketing
69
Online-Marketing
69
Einzelhandel
65
Retail trade
65
Social Web
57
Social web
57
Viral marketing
46
Beziehungsmarketing
45
Relationship marketing
45
Website
39
Distribution channel
36
Vertriebsweg
36
Confidence
34
Experiment
34
Vertrauen
34
Internet
28
Customer satisfaction
26
Kundenzufriedenheit
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Personalisierung
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Personalization
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Dienstleistungsqualität
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Preismanagement
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Pricing strategy
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Data Mining
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Data mining
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China
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Cao, Huanhuan
2
Jin, Liyin
2
Li, Xiaolin
2
Mai, Feng
2
Qiu, Lingyun
2
Tan, Chuan-hoo
2
Wu, Chaojiang
2
Ahmad, Shimi Naurin
1
Ahn, Joongho
1
Akkan, Can
1
Alhoqail, Saad
1
Amblee, Naveen
1
Angell, Robert J.
1
Asare, Anthony K.
1
Baek, Hyunmi
1
Baum, Daniela
1
Biswas, Abhijit
1
Bockstedt, Jesse
1
Boyd, Eric
1
Brusch, Ines
1
Bui, Tung
1
Chang, Che-Wei
1
Chen, Hong
1
Chen, Ssu-Yu
1
Cheng, T. C. E.
1
Cho, Hyun Young
1
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1
Cui, Geng
1
Dens, Nathalie
1
Duan, Wenjing
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Eryarsoy, Enes
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1
Floyd, Kristopher
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1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of electronic commerce : IJEC
Journal of retailing
Journal of business research : JBR
51
Journal of retailing and consumer services
38
International journal of hospitality management
32
Information systems research : ISR
27
Journal of management information systems : JMIS
20
Tourism management : research, policies, practice
18
Electronic commerce research
15
Journal of electronic commerce research : JECR
15
International journal of electronic marketing and retailing : IJEMR
14
International journal of contemporary hospitality management
13
International journal of internet marketing and advertising : IJIMA
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of internet commerce
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of travel and tourism marketing
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Journal of hospitality marketing & management
10
Electronic markets : EM ; the international journal of electronic commerce and business media
9
International journal of consumer studies
8
Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Cogent business & management
7
Electronic commerce research and applications
7
Journal of marketing
7
Management information systems : mis quarterly
7
Psychology & marketing
7
Tourism management perspectives : TMP
7
International journal of retail and distribution management
6
Journal of international consumer marketing
6
Journal of marketing research
6
Journal of the Operational Research Society
6
Pakistan journal of commerce and social sciences
6
Global business review
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of business information systems : IJBIS
5
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ECONIS (ZBW)
46
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1
How online reviews interact with a firm's free version strategy
Cao, Huanhuan
;
Jiang, Jinhu
;
Geng, Xianjun
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013363430
Saved in:
2
Conspicuous display through photo sharing in online reviews : evidence from an online travel platform
Hu, Xin
;
Luo, Jifeng
;
Wu, Zhiyan
- In:
Information & management : the internat. journal of …
59
(
2022
)
8
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013488529
Saved in:
3
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
4
When products receive reviews across platforms : studying the platform concentration of electronic word-of-mouth
Chen, Hong
;
Duan, Wenjing
;
Zhou, Wenqi
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013191942
Saved in:
5
How and why (imagined) online reviews impact frontline retail encounters
Marder, Ben
;
Angell, Robert J.
;
Boyd, Eric
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 265-279
Persistent link: https://www.econbiz.de/10014321993
Saved in:
6
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
7
Gazing at the stars is not enough, look at the specific word entropy, too!
Fresneda, Jorge E.
;
Gefen, David
- In:
Information & management : the internat. journal of …
57
(
2020
)
8
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012418425
Saved in:
8
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
9
Identification of travel styles by learning from consumer-generated images in online travel communities
Brusch, Ines
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013363427
Saved in:
10
Scores vs. stars : a regression discontinuity study of online consumer reviews
Wang, Wenche
;
Li, Fan
;
Yi, Zelong
- In:
Information & management : the internat. journal of …
56
(
2019
)
3
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012005347
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