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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
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793
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355
Social Web
309
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257
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Hauser, John R.
12
Chintagunta, Pradeep K.
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Gijsbrechts, Els
10
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9
Sun, Baohong
9
Warlop, Luk
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7
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7
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7
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7
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Braun, Michael
6
Bronnenberg, Bart J.
6
Li, Yung-Ming
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Lu, Yaobin
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Pauwels, Koen
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5
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5
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Clement, Michel
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5
Feinberg, Fred M.
5
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Lans, Ralf van der
5
Luo, Xin
5
Moorthy, Sridhar
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Muller, Eitan
5
Salisbury, Linda Court
5
Tucker, Catherine
5
Wang, Bin
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,688
Journal of retailing and consumer services
2,203
International journal of hospitality management
837
International journal of consumer studies
776
Psychology & marketing
751
Journal of consumer research : JCR ; an interdisciplinary bimonthly
610
Small business economics : an entrepreneurship journal
596
Technological forecasting & social change : an international journal
572
The journal of brand management : an international journal
567
Management science : journal of the Institute for Operations Research and the Management Sciences
498
Cogent business & management
482
Tourism management : research, policies, practice
481
The journal of product & brand management
479
Asia Pacific journal of marketing and logistics
449
Journal of retailing
440
European journal of marketing : EJM
438
Journal of travel and tourism marketing
422
The international review of retail, distribution and consumer research
417
International journal of retail & distribution management
409
Journal of marketing management : MM
402
Journal of marketing research : JMR
392
Journal of business ethics : JOBE
370
International journal of production economics
362
Journal of marketing
361
Journal of marketing communications
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
Marketing intelligence & planning
355
Industrial marketing management : the international journal for industrial and high-tech firms
354
International journal of entrepreneurship and small business
343
Journal of the Academy of Marketing Science
336
Journal of international consumer marketing
331
Journal of fashion marketing and management
328
European journal of operational research : EJOR
325
Marketing letters : a journal of research in marketing
320
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
318
International journal of contemporary hospitality management
314
Journal of consumer behaviour : an international research review
311
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ECONIS (ZBW)
1,098
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1
Brand advertising competition across economic cycles
Özturan, Peren
;
Deleersnyder, Barbara
;
Ozsomer, Aysegul
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 325-343
Persistent link: https://www.econbiz.de/10015057460
Saved in:
2
Branded response to generic entry : detailing beyond the patent cliff
Hariharan, Vijay Ganesh
;
Landsman, Vardit
;
Stremersch, …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 567-588
Persistent link: https://www.econbiz.de/10015057567
Saved in:
3
Consumer preferences and firm technology choice
Liu, Yi
;
Yildirim, Pinar
;
Zhang, Z. John
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10015057188
Saved in:
4
Consumer responses to firm-owned devices in self-service technologies : insights from a data privacy perspective
Sohn, Stefanie
;
Schnittka, Oliver
;
Seegebarth, Barbara
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10015057198
Saved in:
5
Consumer-driven climate mitigation : exploring barriers and solutions in studying higher mitigation potential behaviors
Lembregts, Christophe
;
Cadario, Romain
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 513-528
Persistent link: https://www.econbiz.de/10015057557
Saved in:
6
Consumers' multistage data control in technology-mediated environments
Zimmermann, Johanna
;
Martin, Kelly D.
;
Schumann, Jan Hendrik
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 56-76
Persistent link: https://www.econbiz.de/10015057194
Saved in:
7
The creator economy : an introduction and a call for scholarly research
Peres, Renana
;
Schreier, Martin
;
Schweidel, David A.
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 403-410
Persistent link: https://www.econbiz.de/10015057476
Saved in:
8
The creator's dilemma : resolving tensions between authenticity and monetization in social media
Hofstetter, Reto
;
Gollnhofer, Johanna Franziska
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 427-435
Persistent link: https://www.econbiz.de/10015057486
Saved in:
9
Economic consequences of online tracking restrictions : evidence from cookies
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10015057435
Saved in:
10
How mortality salience hurts brands with different personalities
Landgraf, Polina
;
Stamatogiannakis, Antonios
;
Yang, Haiyang
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 308-324
Persistent link: https://www.econbiz.de/10015057458
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