//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"eng"
~language:"msa"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 17 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
Einzelhandel
Internet marketing
Markenartikel
SME
Social web
Konsumentenverhalten
793
Theory
356
Theorie
355
Social Web
309
Online-Marketing
256
USA
213
United States
213
Beziehungsmarketing
183
Online retailing
183
Online-Handel
183
Relationship marketing
183
Advertising effects
158
Werbewirkung
158
Preismanagement
152
Pricing strategy
152
Brand management
148
Innovation
148
Markenführung
148
E-commerce
145
Electronic Commerce
145
Experiment
144
Advertising
143
Werbung
139
Viral marketing
135
Virales Marketing
135
Game theory
124
Spieltheorie
124
Marketing management
116
Marketingmanagement
116
Brand
112
Information technology
110
Informationstechnik
110
Social network
105
Soziales Netzwerk
105
Competition
97
more ...
less ...
Online availability
All
Undetermined
683
Free
11
Type of publication
All
Article
1,171
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
1,174
Collection of articles of several authors
7
Sammelwerk
7
Case study
6
Fallstudie
6
Conference paper
4
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
Bulgarian
English
Malay (macrolanguage)
Author
All
Chintagunta, Pradeep K.
12
Hauser, John R.
12
Tucker, Catherine
12
Gijsbrechts, Els
10
Schweidel, David A.
9
Sun, Baohong
9
Warlop, Luk
9
Neslin, Scott A.
8
Braun, Michael
7
Dekimpe, Marnik G.
7
Goldfarb, Avi
7
Iyengar, Radha
7
Jerath, Kinshuk
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Pauwels, Koen
7
Skiera, Bernd
7
Urban, Glen L.
7
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
6
Bose, Indranil
6
Bronnenberg, Bart J.
6
Chen, Yuxin
6
Li, Yung-Ming
6
Lu, Xianghua
6
Lu, Yaobin
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
Muller, Eitan
6
Sattler, Henrik
6
Stremersch, Stefan
6
Van Den Bulte, Christophe
6
Warkentin, Merrill
6
Wilbur, Kenneth C.
6
Yang, Sha
6
Zhu, Yi
6
Allenby, Greg M.
5
Chan, Tat
5
Cheung, Christy M. K.
5
Clement, Michel
5
more ...
less ...
Published in...
All
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,731
Journal of retailing and consumer services
2,218
International journal of hospitality management
848
International journal of consumer studies
777
Psychology & marketing
771
Journal of consumer research : JCR ; an interdisciplinary bimonthly
610
Small business economics : an entrepreneurship journal
596
Technological forecasting & social change : an international journal
581
The journal of brand management : an international journal
567
Management science : journal of the Institute for Operations Research and the Management Sciences
537
Tourism management : research, policies, practice
495
Cogent business & management
485
The journal of product & brand management
480
Asia Pacific journal of marketing and logistics
453
European journal of marketing : EJM
450
Journal of retailing
450
Journal of travel and tourism marketing
439
The international review of retail, distribution and consumer research
417
Journal of marketing management : MM
414
International journal of retail & distribution management
410
Journal of marketing research : JMR
407
Journal of business ethics : JOBE
373
Journal of marketing
372
Journal of marketing communications
371
Industrial marketing management : the international journal for industrial and high-tech firms
363
International journal of production economics
362
Marketing intelligence & planning
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
Journal of the Academy of Marketing Science
345
International journal of entrepreneurship and small business
343
European journal of operational research : EJOR
340
Journal of international consumer marketing
335
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
332
Journal of fashion marketing and management
330
Marketing letters : a journal of research in marketing
327
International journal of contemporary hospitality management
320
Journal of consumer behaviour : an international research review
318
more ...
less ...
Source
All
ECONIS (ZBW)
1,174
Showing
1
-
10
of
1,174
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand advertising competition across economic cycles
Özturan, Peren
;
Deleersnyder, Barbara
;
Ozsomer, Aysegul
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 325-343
Persistent link: https://www.econbiz.de/10015057460
Saved in:
2
Branded response to generic entry : detailing beyond the patent cliff
Hariharan, Vijay Ganesh
;
Landsman, Vardit
;
Stremersch, …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 567-588
Persistent link: https://www.econbiz.de/10015057567
Saved in:
3
Consumer preferences and firm technology choice
Liu, Yi
;
Yildirim, Pinar
;
Zhang, Z. John
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10015057188
Saved in:
4
Consumer responses to firm-owned devices in self-service technologies : insights from a data privacy perspective
Sohn, Stefanie
;
Schnittka, Oliver
;
Seegebarth, Barbara
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10015057198
Saved in:
5
Consumer-driven climate mitigation : exploring barriers and solutions in studying higher mitigation potential behaviors
Lembregts, Christophe
;
Cadario, Romain
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 513-528
Persistent link: https://www.econbiz.de/10015057557
Saved in:
6
Consumers' multistage data control in technology-mediated environments
Zimmermann, Johanna
;
Martin, Kelly D.
;
Schumann, Jan Hendrik
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 56-76
Persistent link: https://www.econbiz.de/10015057194
Saved in:
7
The creator economy : an introduction and a call for scholarly research
Peres, Renana
;
Schreier, Martin
;
Schweidel, David A.
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 403-410
Persistent link: https://www.econbiz.de/10015057476
Saved in:
8
The creator's dilemma : resolving tensions between authenticity and monetization in social media
Hofstetter, Reto
;
Gollnhofer, Johanna Franziska
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 427-435
Persistent link: https://www.econbiz.de/10015057486
Saved in:
9
Economic consequences of online tracking restrictions : evidence from cookies
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10015057435
Saved in:
10
How mortality salience hurts brands with different personalities
Landgraf, Polina
;
Stamatogiannakis, Antonios
;
Yang, Haiyang
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 308-324
Persistent link: https://www.econbiz.de/10015057458
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->