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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing management : MM"
~subject:"Mediennutzung"
~subject:"Online-Marketing"
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Search: subject_exact:"Virtual community"
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Mediennutzung
Online-Marketing
Social Web
338
Social web
338
Consumer behaviour
126
Konsumentenverhalten
126
Internet marketing
111
Viral marketing
63
Virales Marketing
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39
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of advertising research
Journal of marketing management : MM
Journal of business research : JBR
187
International journal of internet marketing and advertising : IJIMA
110
Journal of retailing and consumer services
93
International journal of advertising : the review of marketing communications
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of marketing communications
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
52
Tourism management : research, policies, practice
47
Information systems research : ISR
45
International journal of hospitality management
45
Business horizons
44
The journal of product & brand management
43
Journal of management information systems : JMIS
42
Cogent business & management
40
Journal of internet commerce
40
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
32
Journal of strategic marketing
31
SpringerLink / Bücher
31
Journal of marketing
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Springer eBook Collection
30
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Electronic commerce research
28
International journal of contemporary hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of travel and tourism marketing
26
Journal of electronic commerce research : JECR
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of hospitality marketing & management
24
Journal of promotion management : JPM
24
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
116
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1
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
2
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
3
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
4
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
5
Limited engagement of SMEs with social media : a structuration and sensemaking perspective
Meier, Andrea
;
Peters, Mike
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014434729
Saved in:
6
Unraveling the behavioral influence of social media on phishing susceptibility : a Personality-Habit-Information Processing model
Frauenstein, Edwin Donald
;
Flowerday, Stephen
;
Mishi, Syden
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014434741
Saved in:
7
Do virtual goods entice more online donations? : perspectives of mental imagery and project appeal
Zheng, Chundong
;
Cao, Yanan
;
Wu, Yi
;
Yu, Jie
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303333
Saved in:
8
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
9
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
10
Social media advertising through private messages and public feeds : a congruency effect between communication channels and advertising appeals
Zeng, Fue
;
Wang, Ruijuan
;
Li, Stella Yiyan
;
Qu, Zhe
- In:
Information & management : the internat. journal of …
59
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013271893
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