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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Electronic word-of-mouth"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online-Handel"
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Search: subject_exact:"Mundpropaganda"
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Electronic word-of-mouth
Internet marketing
Internet
Online-Handel
Viral marketing
191
Virales Marketing
191
Social Web
113
Social web
113
Consumer behaviour
109
Konsumentenverhalten
109
Online-Marketing
99
Online retailing
65
E-commerce
35
Electronic Commerce
35
Personalisierung
25
Personalization
25
word of mouth
25
online reviews
24
social media
24
Data Mining
23
Data mining
23
user-generated content
17
Social network
16
Soziales Netzwerk
16
Advertising effects
15
Beziehungsmarketing
15
Relationship marketing
15
Werbewirkung
15
Social relations
14
Soziale Beziehungen
14
Customer integration
12
Kundenintegration
12
Confidence
11
Vertrauen
11
Advertising
10
Experiment
10
Werbung
10
Digital platform
9
Digitale Plattform
9
advertising
9
Online reviews
8
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125
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Duan, Wenjing
3
Fossen, Beth L.
3
Gopinath, Shyam
3
Mai, Feng
3
Proserpio, Davide
3
Schweidel, David A.
3
Balaji, M. S.
2
Bapna, Ravi
2
Benbasat, Izak
2
Cao, Huanhuan
2
Cenfetelli, Ronald T.
2
Godes, David
2
Hosanagar, Kartik
2
Lambrecht, Anja
2
Li, Xiaolin
2
Lin, Zhijie
2
MacMillan, Amy
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Ofek, Elie
2
Tan, Yong
2
Tellis, Gerard J.
2
Tirunillai, Seshadri
2
Tucker, Catherine
2
Wang, Xin
2
Warkentin, Merrill
2
Wu, Chaojiang
2
Xu, Jingjun
2
Zhang, Dongsong
2
Zhang, Jie Jennifer
2
Zhou, Wenqi
2
Agarwal, Ritu
1
Aiken, K. Damon
1
Akrout, Houcine
1
Albuquerque, Paulo
1
Amaya Rivas, Adriana A.
1
Averbeck, Joshua M.
1
Bardhan, Indranil R.
1
Bart, Yakov
1
Basu, Rituparna
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of internet commerce
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
83
Journal of retailing and consumer services
57
International journal of hospitality management
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of internet marketing and advertising : IJIMA
40
Information systems research : ISR
35
Tourism management : research, policies, practice
35
Journal of marketing communications
31
Electronic commerce research
28
International journal of contemporary hospitality management
24
Journal of hospitality marketing & management
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of electronic commerce research : JECR
22
International journal of electronic marketing and retailing : IJEMR
20
International journal of advertising : the review of marketing communications
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of marketing
17
Journal of travel and tourism marketing
17
Psychology & marketing
17
Journal of promotion management : innovations in planning and applied research
15
International journal of consumer studies
13
International journal of electronic commerce : IJEC
13
International journal of technology marketing : IJTMkt
13
Journal of advertising research
13
The journal of product & brand management
13
European journal of marketing : EJM
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Business horizons
11
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Marketing letters : a journal of research in marketing
11
Journal of consumer marketing
10
Journal of retailing
10
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ECONIS (ZBW)
125
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31
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
32
Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Gupta, Alok
;
Sen, Soumya
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
Saved in:
33
When products receive reviews across platforms : studying the platform concentration of electronic word-of-mouth
Chen, Hong
;
Duan, Wenjing
;
Zhou, Wenqi
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013191942
Saved in:
34
The effects of the format of two-sided online reviews : a linguistic perspective
Lu, Shouwang
;
Qiu, Lingyun
;
Wang, KanLiang
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013192049
Saved in:
35
Determinants and impact of online reviews on product satisfaction
Changchit, Chuleeporn
;
Klaus, Tim
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 82-102
Persistent link: https://www.econbiz.de/10012179617
Saved in:
36
Does piracy create online word of mouth? : an empirical analysis in the movie industry
Lu, Shijie
;
Wang, Xin
;
Bendle, Neil T.
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2140-2162
Persistent link: https://www.econbiz.de/10012234779
Saved in:
37
How behaviors on social network sites and online social capital influence social commerce intentions
Horng, Shwu-Min
;
Wu, Chih-Lun
- In:
Information & management : the internat. journal of …
57
(
2020
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012168984
Saved in:
38
Online product review impact : the relative effects of review credibility and review relevance
Mumuni, Alhassan G.
;
O'Reilly, Kelley
;
MacMillan, Amy
; …
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
Saved in:
39
Reconceptualizing determinants of consumer attitudes toward social commerce sites
Pacheco, Barney G.
;
Jaipaul-O'Garro, Rhonda
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012258243
Saved in:
40
Managerial responses to online reviews under budget constraints : whom to target and how
Wang, Le
;
Ren, Xiaojing
;
Wan, He
;
Yan, Jie
- In:
Information & management : the internat. journal of …
57
(
2020
)
8
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012418417
Saved in:
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