//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of marketing"
~subject:"Brand"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Relationship marketing
Social Web
273
Social web
273
Consumer behaviour
108
Konsumentenverhalten
108
Internet marketing
95
Online-Marketing
95
Social network
57
Soziales Netzwerk
57
Viral marketing
56
Virales Marketing
56
Online retailing
40
Online-Handel
40
Social media
38
Beziehungsmarketing
37
Social relations
28
Soziale Beziehungen
28
E-commerce
25
Electronic Commerce
25
Brand management
24
Markenführung
24
Customer integration
19
Kundenintegration
19
social media
18
Knowledge transfer
15
Social commerce
15
Wissenstransfer
15
Knowledge management
14
Motivation
14
Social capital
14
Sozialkapital
14
Wissensmanagement
14
Arbeitsgruppe
13
Data Mining
13
Data mining
13
Team
13
Web 2.0 technologies
13
Brand image
12
Markenimage
12
Web 2.0-Technologien
12
more ...
less ...
Online availability
All
Undetermined
32
Free
3
Type of publication
All
Article
41
Type of publication (narrower categories)
All
Article in journal
Handbuch
Aufsatz in Zeitschrift
41
Language
All
English
41
Author
All
Zhang, Hong
3
Bleier, Alexander
2
Kannan, P. K.
2
Li, Dahui
2
Lu, Yaobin
2
Pai, Peiyu
2
Palmatier, Robert W.
2
Akrout, Houcine
1
Arnould, Eric J.
1
Ballings, Michel
1
Barnes, Stuart J.
1
Beck, Roman
1
Bezawada, Ram
1
Bhagwatwar, Akshay
1
Brooks, Gillian
1
Chabuk, Timur
1
Chang, Man Kit
1
Chen, Leida
1
Chen, Weiping
1
Chen, Zhenjiao
1
Cheung, Waiman
1
Comprix, Joseph
1
Cummings, Krista Hill
1
Dai, Hua
1
Edeling, Alexander
1
Fang, Eric
1
Farzana Parveen
1
Feng, Nan
1
Ferraro, Rosellina
1
Gauri, Dinesh Kumar
1
Gensler, Sonja
1
Gillenson, Mark L.
1
Golmohammadi, Alireza
1
Grewal, Dhruv
1
Grewal, Lauren
1
Guo, Xunhua
1
Gupta, Sumeet
1
Hamilton, Ryan
1
Harmeling, Colleen M.
1
Havakhor, Taha
1
more ...
less ...
Published in...
All
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of marketing
Journal of business research : JBR
106
Journal of retailing and consumer services
77
The journal of product & brand management
44
International journal of internet marketing and advertising : IJIMA
40
The journal of brand management : an international journal
40
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of strategic marketing
25
Technological forecasting & social change : an international journal
24
Business horizons
22
International journal of electronic marketing and retailing : IJEMR
22
Journal of internet commerce
20
Journal of marketing communications
20
Journal of promotion management : innovations in planning and applied research
20
Marketing intelligence & planning
20
Journal of service management
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
The journal of services marketing
16
Psychology & marketing
15
Tourism management : research, policies, practice
15
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of the Academy of Marketing Science
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of fashion marketing and management
13
Cogent business & management
12
International journal of hospitality management
12
Journal of customer behaviour
12
Journal of hospitality marketing & management
12
Journal of electronic commerce research : JECR
11
Journal of global marketing
11
Journal of marketing management : MM
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of technology marketing : IJTMkt
10
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
10
of
41
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
5
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
6
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
7
Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
Saved in:
8
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
9
The platformization of brands
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
10
Complaint publicization in social media
Golmohammadi, Alireza
;
Havakhor, Taha
;
Gauri, Dinesh Kumar
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012662135
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->