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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Lehrbuch"
~subject:"Internet marketing"
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Internet marketing
Social Web
216
Social web
216
Consumer behaviour
159
Konsumentenverhalten
159
Electronic Commerce
137
Online retailing
135
Online-Handel
135
E-commerce
128
Online-Marketing
110
Soziales Netzwerk
53
Viral marketing
52
Virales Marketing
52
Social network
50
Internet
46
Website
43
Beziehungsmarketing
39
Relationship marketing
39
Social media
38
Confidence
30
Vertrauen
30
Theorie
29
Theory
29
Experiment
25
Social relations
25
Soziale Beziehungen
25
Deutschland
22
Germany
22
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21
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21
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20
Data Mining
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Data mining
19
Digital platform
19
Digitale Plattform
19
Digitalisierung
19
Information technology
19
Informationstechnik
19
Personalisierung
19
China
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English
91
German
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Kollmann, Tobias
7
Kreutzer, Ralf T.
5
Benitez, Jose
3
Blind, Julia
3
Olbrich, Rainer
3
Warkentin, Merrill
3
Cao, Huanhuan
2
Holsing, Christian
2
Li, Dahui
2
Li, Xiaolin
2
Li, Yung-Ming
2
Lin, Lien-Fa
2
Mai, Feng
2
Schultz, Carsten D.
2
Stumpfrock, Rebekka
2
Wu, Chaojiang
2
Wu, Ji
2
Wu, Yi
2
Yan, Zhijun
2
Yu, Jie
2
Zhang, Dongsong
2
Zheng, Chundong
2
Akrout, Houcine
1
Akula, Vasudeva
1
Ba, Sulin
1
Bahri, Shamshul
1
Balaji, M. S.
1
Barnes, Stuart J.
1
Beck, Roman
1
Ben Mimoun, Mohamed Slim
1
Benavent, Christophe
1
Bendler, Johannes
1
Bilgihan, Anil
1
Bockstedt, Jesse
1
Bose, Indranil
1
Brandt, Tobias
1
Braojos, Jessica
1
Brocato, E. Deanne
1
Cahalane, Michael
1
Calderon, Dennis
1
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Springer Fachmedien Wiesbaden
4
Springer Gabler <Firma>
2
Springer-Verlag GmbH
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Lehrbuch
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
119
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
78
Tourism management : research, policies, practice
77
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
Marketing intelligence & planning
47
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
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ECONIS (ZBW)
108
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108
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1
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
2
Conspicuous display through photo sharing in online reviews : evidence from an online travel platform
Hu, Xin
;
Luo, Jifeng
;
Wu, Zhiyan
- In:
Information & management : the internat. journal of …
59
(
2022
)
8
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013488529
Saved in:
3
Do virtual goods entice more online donations? : perspectives of mental imagery and project appeal
Zheng, Chundong
;
Cao, Yanan
;
Wu, Yi
;
Yu, Jie
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303333
Saved in:
4
Do women and men click differently? : mobile devices mitigate gender differences in online dating
Fink, Lior
;
Ilany-Tzur, Naama
;
Yam, Hadar
;
Sokhina, Svetlana
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303269
Saved in:
5
How online reviews interact with a firm's free version strategy
Cao, Huanhuan
;
Jiang, Jinhu
;
Geng, Xianjun
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013363430
Saved in:
6
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
7
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
8
Limited engagement of SMEs with social media : a structuration and sensemaking perspective
Meier, Andrea
;
Peters, Mike
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014434729
Saved in:
9
Unraveling the behavioral influence of social media on phishing susceptibility : a Personality-Habit-Information Processing model
Frauenstein, Edwin Donald
;
Flowerday, Stephen
;
Mishi, Syden
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014434741
Saved in:
10
The effects of the format of two-sided online reviews : a linguistic perspective
Lu, Shouwang
;
Qiu, Lingyun
;
Wang, KanLiang
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013192049
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