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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"MIS quarterly"
~subject:"Viral marketing"
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Search: subject_exact:"Personalization"
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Viral marketing
Personalization
31
Personalisierung
27
Consumer behaviour
16
Konsumentenverhalten
16
Online retailing
15
Online-Handel
15
Virales Marketing
13
Social Web
9
Social web
9
Data Mining
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Data mining
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Internet marketing
7
Online-Marketing
7
Experiment
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E-commerce
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Electronic Commerce
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Recommender system
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Internet
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Online reviews
3
Beziehungsmarketing
2
Confidence
2
Customer satisfaction
2
Digital platform
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Digitale Plattform
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E-Learning
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E-learning
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Electronic word-of-mouth
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Emotion
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Kundenzufriedenheit
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Online review
2
Relationship marketing
2
Social relations
2
Soziale Beziehungen
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Text mining
2
Vertrauen
2
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2
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Li, Xiaolin
2
Mai, Feng
2
Wu, Chaojiang
2
Aggarwal, Rohit
1
Bockstedt, Jesse
1
Bond, Samuel D.
1
Chen, Shengjun
1
Chuang, Hui-Chi
1
Eryarsoy, Enes
1
Feng, Haoyuan
1
Guo, Chengqi
1
Huang, Yunhui
1
Jeon, Seongmin
1
Li, Changxin
1
Li, Minqiang
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Li, Sheng-Tun
1
Lin, Zhijie
1
Lu, Shouwang
1
Midha, Vishal
1
Pham, Thuong-Thi
1
Piramuthu, Selwyn
1
Qi, Jiayin
1
Qiu, Lingyun
1
Sullivan, Nicholas
1
Tian, Jin
1
Wang, Harry Jiannan
1
Wang, KanLiang
1
Wang, Zhaohua
1
Wu, Jiang
1
Xu, Xun
1
Yin, Dezhi
1
Zhang, Han
1
Zhang, Hanpeng
1
Zhang, Mingyue
1
Zhang, Zhenping
1
Zhou, Yanquan
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
MIS quarterly
Tourism management : research, policies, practice
17
Journal of business research : JBR
14
International journal of hospitality management
13
Electronic commerce research
8
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of management information systems : JMIS
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Tourism management perspectives : TMP
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Faculty & research / Insead : working paper series
3
International journal of business information systems : IJBIS
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
European journal of marketing : EJM
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of market research
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Internet policy review : journal on internet regulation
2
Journal of consumer marketing
2
Journal of strategic marketing
2
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ECONIS (ZBW)
13
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1
A growing or depreciating love? : linking time with customer satisfaction through online reviews
Xu, Xun
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013255742
Saved in:
2
Anger in consumer reviews : unhelpful but persuasive?
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1059-1086
Persistent link: https://www.econbiz.de/10012631406
Saved in:
3
Superlatives and scope of improvement in online recommendations : breath of life or a kiss of death?
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10012631433
Saved in:
4
The effects of the format of two-sided online reviews : a linguistic perspective
Lu, Shouwang
;
Qiu, Lingyun
;
Wang, KanLiang
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013192049
Saved in:
5
The effect of content depth and deviation on online review helpfulness : evidence from double-hurdle model
Wu, Chaojiang
;
Mai, Feng
;
Li, Xiaolin
- In:
Information & management : the internat. journal of …
58
(
2021
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012494899
Saved in:
6
Complements and substitutes in online product recommendations : the differential effects on consumers' willingness to pay
Zhang, Mingyue
;
Bockstedt, Jesse
- In:
Information & management : the internat. journal of …
57
(
2020
)
6
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012293427
Saved in:
7
Do reviewers' words affect predicting their helpfulness ratings? : locating helpful reviewers by linguistics styles
Li, Sheng-Tun
;
Pham, Thuong-Thi
;
Chuang, Hui-Chi
- In:
Information & management : the internat. journal of …
56
(
2019
)
1
,
pp. 28-38
Persistent link: https://www.econbiz.de/10011990468
Saved in:
8
The effect of online reviews on product sales : a joint sentiment-topic analysis
Li, Xiaolin
;
Wu, Chaojiang
;
Mai, Feng
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10011997619
Saved in:
9
Product recommendation in online social networking communities : an empirical study of antecedents and a mediator
Zhang, Hanpeng
;
Wang, Zhaohua
;
Chen, Shengjun
;
Guo, Chengqi
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 185-195
Persistent link: https://www.econbiz.de/10011997621
Saved in:
10
Online customer reviews and consumer evaluation : the role of review font
Huang, Yunhui
;
Li, Changxin
;
Wu, Jiang
;
Lin, Zhijie
- In:
Information & management : the internat. journal of …
55
(
2018
)
4
,
pp. 430-440
Persistent link: https://www.econbiz.de/10011857464
Saved in:
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