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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Relationship marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Relationship marketing
Virales Marketing
Consumer behaviour
903
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Brand management
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Markenführung
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Brand image
297
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Marketing letters : a journal of research in marketing
The journal of product & brand management
Journal of retailing and consumer services
520
Journal of business research : JBR
462
International journal of hospitality management
220
The journal of services marketing
130
Psychology & marketing
103
Cogent business & management
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The journal of brand management : an international journal
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International journal of contemporary hospitality management
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Journal of the Academy of Marketing Science
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Asia Pacific journal of marketing and logistics
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International journal of internet marketing and advertising : IJIMA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing
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Journal of strategic marketing
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Tourism management : research, policies, practice
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The service industries journal
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European journal of marketing : EJM
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The international review of retail, distribution and consumer research
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Marketing intelligence & planning
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Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of marketing communications
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Services marketing quarterly
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of service research : JSR
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SpringerLink / Bücher
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International journal of electronic marketing and retailing : IJEMR
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International journal of retail & distribution management
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Journal of internet commerce
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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International journal of consumer studies
48
International journal of retail and distribution management
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
216
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216
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
4
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
5
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
6
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
7
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
8
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
9
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
10
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
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