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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"Großbritannien"
~subject:"Social web"
~subject:"Theorie"
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Journal of cultural economics
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Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
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Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
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Handbook of social media management : value chain and business models in changing media markets
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International journal of arts management
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International journal of internet marketing and advertising : IJIMA
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Journal of economics & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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20120730 Ser.
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A handbook of alternative theories of public economics
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Accounting, auditing & accountability journal
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The effect of different social media marketing channels and events on movie box office : an elaboration likelihood model perspective
Liao, Lin
;
Huang, Tao
- In:
Information & management : the internat. journal of …
58
(
2021
)
7
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013259383
Saved in:
2
Beyond likes and tweets : consumer engagement behavior and movie box office in social media
Oh, Chong
;
Roumani, Yaman
;
Nwankpa, Joseph K.
;
Hu, Han-Fen
- In:
Information & management : the internat. journal of …
54
(
2017
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10011650415
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