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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"Social web"
~type:"article"
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Social web
Advertising effects
12
Werbewirkung
12
Internet marketing
10
Online-Marketing
10
Consumer behaviour
8
Konsumentenverhalten
8
Social Web
7
Advertising
5
Werbung
5
Elaboration likelihood model
3
Crowdfunding
2
Online retailing
2
Online-Handel
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Facebook second-hand marketplace
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Bose, Indranil
1
Chang, Hsin Hsin
1
Gao, Ting (Lisa)
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Huang, Tao
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Kanjanamekanant, Kritsapas
1
Li, Stella Yiyan
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Li, Yung-Ming
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Liao, Lin
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Lin, Lien-Fa
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Lin, Shao Cian
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Lu, Yu-Yu
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Majumdar, Adrija
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Qu, Zhe
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Wang, Ruijuan
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of advertising : the review of marketing communications
36
International journal of internet marketing and advertising : IJIMA
26
Journal of promotion management : innovations in planning and applied research
24
Journal of business research : JBR
23
Journal of marketing communications
20
Journal of advertising research
17
Journal of retailing and consumer services
16
International journal of advertising : the quarterly review of marketing communications
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of current issues and research in advertising
8
Psychology & marketing
8
Cogent business & management
7
Journal of electronic commerce research : JECR
7
Journal of advertising : official publication of the American Academy of Advertising
6
Marketing intelligence & planning
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Young consumers : insight and ideas for responsible marketers
5
Information systems research : ISR
4
International journal of electronic commerce : IJEC
4
Journal of internet commerce
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
The journal of applied business research
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global marketing
3
Journal of marketing
3
Journal of marketing management : MM
3
Journal of marketing theory and practice : JMTP
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing : ZFP ; journal of research and management
3
The journal of product & brand management
3
Advertising in new formats and media : current research and implications for marketers
2
Advertising, promotion, and new media
2
Business horizons
2
Corporate communications : an international journal
2
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ECONIS (ZBW)
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1
Social media advertising through private messages and public feeds : a congruency effect between communication channels and advertising appeals
Zeng, Fue
;
Wang, Ruijuan
;
Li, Stella Yiyan
;
Qu, Zhe
- In:
Information & management : the internat. journal of …
59
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013271893
Saved in:
2
The effect of different social media marketing channels and events on movie box office : an elaboration likelihood model perspective
Liao, Lin
;
Huang, Tao
- In:
Information & management : the internat. journal of …
58
(
2021
)
7
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013259383
Saved in:
3
No trespassing : exploring privacy boundaries in personalized advertisement and its effects on ad attitude and purchase intentions on social media
Zhu, Yu-Qian
;
Kanjanamekanant, Kritsapas
- In:
Information & management : the internat. journal of …
58
(
2021
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012494918
Saved in:
4
The path to people's responses to native advertising in social media : a perspective of self-presentational desire
Yang, Yanwu
;
Gao, Ting (Lisa)
- In:
Information & management : the internat. journal of …
58
(
2021
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012502138
Saved in:
5
An elaboration likelihood model of consumer respond action to facebook second-hand marketplace : impulsiveness as a moderator
Chang, Hsin Hsin
;
Lu, Yu-Yu
;
Lin, Shao Cian
- In:
Information & management : the internat. journal of …
57
(
2020
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012168978
Saved in:
6
My words for your pizza : an analysis of persuasive narratives in online crowdfunding
Majumdar, Adrija
;
Bose, Indranil
- In:
Information & management : the internat. journal of …
55
(
2018
)
6
,
pp. 781-794
Persistent link: https://www.econbiz.de/10011906978
Saved in:
7
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa
;
Li, Yung-Ming
;
Wu, Wen-Hsiang
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
Saved in:
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