//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
97
Social web
97
Consumer behaviour
94
Konsumentenverhalten
94
Internet marketing
91
Online-Marketing
91
Beziehungsmarketing
66
Relationship marketing
66
Online retailing
62
Online-Handel
62
Viral marketing
54
Virales Marketing
54
E-commerce
41
Electronic Commerce
41
Lieferantenmanagement
28
Supplier relationship management
28
Social network
20
Soziales Netzwerk
20
Social media
18
Confidence
17
Vertrauen
17
Website
17
Customer integration
15
Kundenintegration
15
Customer satisfaction
14
Dienstleistungsqualität
14
Kundenzufriedenheit
14
Personalization
14
Service quality
14
Brand management
13
Markenführung
13
Personalisierung
13
Experiment
12
Social relations
12
Soziale Beziehungen
12
Data Mining
11
Data mining
11
Advertising effects
10
Firm performance
10
Unternehmenserfolg
10
more ...
less ...
Online availability
All
Undetermined
155
Type of publication
All
Article
214
Type of publication (narrower categories)
All
Article in journal
214
Aufsatz in Zeitschrift
214
Case study
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
Language
All
English
214
Author
All
Benitez, Jose
5
Lu, Yaobin
5
Li, Dahui
3
Li, Yung-Ming
3
Lin, Lien-Fa
3
Luo, Xin
3
Wang, Bin
3
Warkentin, Merrill
3
Wu, Ji
3
Zhang, Hong
3
Ba, Sulin
2
Bose, Indranil
2
Braojos, Jessica
2
Cao, Huanhuan
2
Chang, Hsin Hsin
2
Chen, Kuanchin
2
Cheng, Zhang
2
Davison, Robert M.
2
Deng, Zhaohua
2
Head, Milena
2
Hua, Zhongsheng
2
Kim, Yong Jin
2
Kurnia, Sherah
2
Lai, Cheng-Yang
2
Li, Minqiang
2
Li, Xiaolin
2
Lin, Zhibin
2
Liu, Hefu
2
Liu, Shan
2
Lu, Xianghua
2
Mai, Feng
2
Mao, Ji-ye
2
Ow, Terence T.
2
Pai, Peiyu
2
Pan, Shan L.
2
Phang, Chee Wei
2
Sia, Choon Ling
2
Stylianou, Antonis C.
2
Wang, Eric T. G.
2
Wang, Fang
2
more ...
less ...
Published in...
All
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
2,364
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,599
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
498
Management science : journal of the Institute for Operations Research and the Management Sciences
493
Journal of strategic marketing
491
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Psychology & marketing
443
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
364
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
347
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
284
Journal of hospitality marketing & management
283
Management Science
274
more ...
less ...
Source
All
ECONIS (ZBW)
214
Showing
11
-
20
of
214
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
12
How online reviews interact with a firm's free version strategy
Cao, Huanhuan
;
Jiang, Jinhu
;
Geng, Xianjun
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013363430
Saved in:
13
Conspicuous display through photo sharing in online reviews : evidence from an online travel platform
Hu, Xin
;
Luo, Jifeng
;
Wu, Zhiyan
- In:
Information & management : the internat. journal of …
59
(
2022
)
8
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013488529
Saved in:
14
Social media advertising through private messages and public feeds : a congruency effect between communication channels and advertising appeals
Zeng, Fue
;
Wang, Ruijuan
;
Li, Stella Yiyan
;
Qu, Zhe
- In:
Information & management : the internat. journal of …
59
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013271893
Saved in:
15
Hybrid social media use and guanxi types : how do employees use social media in the Chinese workplace?
Zheng, Bowen
;
Davison, Robert M.
- In:
Information & management : the internat. journal of …
59
(
2022
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013271896
Saved in:
16
Higher price : a benefit of online value co-creation activities in sponsored communities
Chen, Aihui
;
Lu, Yaobin
;
Gong, Yeming
- In:
Information & management : the internat. journal of …
59
(
2022
)
8
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013488525
Saved in:
17
Privilege or equality? : a natural experiment with content monetization in social media
Geng, Ruibin
;
Chen, Xi
- In:
Information & management : the internat. journal of …
59
(
2022
)
8
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013488532
Saved in:
18
The effect of content depth and deviation on online review helpfulness : evidence from double-hurdle model
Wu, Chaojiang
;
Mai, Feng
;
Li, Xiaolin
- In:
Information & management : the internat. journal of …
58
(
2021
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012494899
Saved in:
19
The effects of the format of two-sided online reviews : a linguistic perspective
Lu, Shouwang
;
Qiu, Lingyun
;
Wang, KanLiang
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013192049
Saved in:
20
Building social translucence in a crowdsourcing process : a case study of Miui.com
Zhang, Sixuan
;
Pan, Shan L.
;
Ouyang, Taohua
- In:
Information & management : the internat. journal of …
57
(
2020
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012168980
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->