Higher price : a benefit of online value co-creation activities in sponsored communities
Year of publication: |
2022
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Authors: | Chen, Aihui ; Lu, Yaobin ; Gong, Yeming |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 59.2022, 8, p. 1-15
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Subject: | IT business value | IT-enabled pricing | Sponsored online value co-creation | Management innovation | Customer-brand relationship | Sponsored community | Betriebliche Wertschöpfung | Value creation | Social Web | Social web | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Sponsoring | Sponsorship | Preismanagement | Pricing strategy |
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