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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Management information systems : mis quarterly"
~isPartOf:"essentials"
~subject:"Suchmaschine"
~subject:"social media"
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Suchmaschine
social media
Online-Marketing
442
Internet marketing
437
Social Web
232
Social web
232
Consumer behaviour
229
Konsumentenverhalten
229
Advertising effects
141
Werbewirkung
141
Advertising
129
Werbung
129
Viral marketing
93
Virales Marketing
93
Brand management
80
Markenführung
80
Online retailing
79
Online-Handel
79
Electronic Commerce
60
E-commerce
58
Brand image
46
Markenimage
46
Beziehungsmarketing
44
Relationship marketing
44
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36
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32
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Marketingmanagement
30
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27
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20
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20
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20
advertising
20
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19
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19
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social media marketing
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109
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Animesh, Animesh
3
Choi, Yung Kyun
3
Rita, Paulo
3
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3
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2
Chen, Jianqing
2
Duh, Helen Inseng
2
Gangadharbatla, Harsha
2
Ghose, Anindya
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Gong, Jing
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Ha, Louisa
2
Hu, Yuheng
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2
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Logan, Kelty
2
Moro, Sérgio
2
Piening, Thorsten
2
Pinsonneault, Alain
2
Seyed Vousoghi, Darius
2
Smith, Michael D.
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Tan, Yong
2
Viswanathan, Siva
2
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1
Abhisek, Vibhanshu
1
Abuljadail, Mohammad
1
Adomavicius, Gediminas
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Alvandi, Mohsen
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Information systems research : ISR
International journal of advertising : the review of marketing communications
International journal of internet marketing and advertising : IJIMA
Management information systems : mis quarterly
essentials
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Journal of marketing communications
25
Journal of promotion management : innovations in planning and applied research
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Cogent business & management
16
International journal of business information systems : IJBIS
16
International journal of technology marketing : IJTMkt
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Journal of internet commerce
15
International journal of electronic commerce : IJEC
14
Journal of management information systems : JMIS
14
CESifo working papers
13
Journal of marketing research : JMR
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of hospitality marketing & management
12
Journal of marketing management : MM
12
International journal of electronic business
11
Health marketing quarterly
10
Electronic commerce research and applications
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing
9
Journal of travel and tourism marketing
9
Discussion papers / CEPR
8
International journal of market research
8
Journal of marketing research
8
Journal of promotion management : JPM
8
Discussion paper
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of business research : JBR
7
Journal of nonprofit & public sector marketing
7
Journal of organizational computing and electronic commerce
7
Journal of strategic marketing
7
Springer eBook Collection
7
SpringerLink / Bücher
7
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ECONIS (ZBW)
114
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1
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
4
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
5
Are you what you tweet? : the impact of sentiment on digital news consumption and social media sharing
Oh, Hyelim
;
Goh, Khim Yong
;
Phan, Tuan Q.
- In:
Information systems research : ISR
34
(
2023
)
1
,
pp. 111-136
Persistent link: https://www.econbiz.de/10014323389
Saved in:
6
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
7
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
8
Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene
;
Al-Mudahka, Lolwah
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10014318258
Saved in:
9
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
10
Are social media and mobile applications threatening retail websites
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
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