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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of business information systems : IJBIS"
~subject:"Innovationsakzeptanz"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Online community"
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Innovationsakzeptanz
Konsumentenverhalten
Social Web
232
Social web
232
Internet marketing
74
Online-Marketing
74
social media
67
Consumer behaviour
56
Online retailing
46
Online-Handel
46
Viral marketing
45
Virales Marketing
45
E-commerce
40
Electronic Commerce
40
Social network
40
Soziales Netzwerk
40
Digital platform
22
Digitale Plattform
22
Beziehungsmarketing
20
Internet
20
Knowledge management
20
Relationship marketing
20
Wissensmanagement
20
Knowledge transfer
17
Wissenstransfer
17
user-generated content
16
Social relations
13
Soziale Beziehungen
13
social networks
13
Confidence
12
Vertrauen
12
Digitalisierung
10
Digitization
10
Information technology
10
Informationstechnik
10
Web 2.0 technologies
10
Web 2.0-Technologien
10
Facebook
9
knowledge sharing
9
Arbeitsgruppe
8
Data protection
8
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58
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58
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English
58
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Tan, Yong
3
Choi, Ben C. F.
2
Ghose, Anindya
2
Hann, Il-Horn
2
Hinz, Oliver
2
Jiang, Zhenhui
2
Kim, Sung S.
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Published in...
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Information systems research : ISR
International journal of business information systems : IJBIS
Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
48
Journal of marketing communications
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
45
Psychology & marketing
43
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
39
The journal of brand management : an international journal
39
Journal of management information systems : JMIS
36
Cogent business & management
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Journal of marketing management : MM
32
Electronic commerce research
31
International journal of hospitality management
31
Journal of marketing
31
International journal of technology marketing : IJTMkt
30
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of the Academy of Marketing Science
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of strategic marketing
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of contemporary hospitality management
22
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ECONIS (ZBW)
58
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1
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
2
Direct communication and two-sided matching quality on a digital platform : a perspective of choice based on consideration set
Zhao, Xia
;
Xue, Ling
;
Song, Peijian
;
Karahanna, Elena
- In:
Information systems research : ISR
35
(
2024
)
2
,
pp. 629-641
Persistent link: https://www.econbiz.de/10014635020
Saved in:
3
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
4
Understanding user behaviour through sentiment analysis : an exploration through online reviews and comments
Kanagasabai, Balaji
;
Aggarwal, Vaneeta
- In:
International journal of business information systems : …
44
(
2023
)
3
,
pp. 325-338
Persistent link: https://www.econbiz.de/10014437165
Saved in:
5
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
6
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
7
How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali
;
Asgharinajib, Maryam
;
Alipour, Sima
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
Saved in:
8
Impact of social media marketing on consumer consciousness and purchase of durable products
Sumanjeet Singh
;
Rajak, Binod Kumar
;
Paliwal, Minakshi
- In:
International journal of business information systems : …
43
(
2023
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10014307399
Saved in:
9
Consumer's perception of digital transactions in India : sentiment analysis using R
Chandrakumar, T.
;
Parthasarathy, Sudhaman
;
Sridevi, S.
; …
- In:
International journal of business information systems : …
41
(
2022
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10013460298
Saved in:
10
Second screening : the influence of concurrent TV consumption on online shopping behavior
Hinz, Oliver
;
Hill, Shawndra
;
Sharma, Amit
- In:
Information systems research : ISR
33
(
2022
)
3
,
pp. 809-823
Persistent link: https://www.econbiz.de/10013373568
Saved in:
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