//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Relationship marketing"
~subject:"Suchmaschine"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internet marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Suchmaschine
Internet marketing
460
Online-Marketing
460
Social Web
266
Social web
266
Consumer behaviour
263
Konsumentenverhalten
263
Advertising effects
132
Werbewirkung
132
Brand management
108
Markenführung
108
Advertising
103
Werbung
102
Viral marketing
98
Virales Marketing
98
Online retailing
85
Online-Handel
85
Beziehungsmarketing
84
social media
82
E-commerce
67
Electronic Commerce
67
Brand image
63
Markenimage
63
Marketing management
46
Marketingmanagement
46
Internet
44
Facebook
38
USA
33
United States
33
Social media marketing
30
Website
27
Search engine
25
Brand
21
Social network
21
Soziales Netzwerk
21
Mobile communications
20
Mobilkommunikation
20
Markenartikel
19
Mobile marketing
19
more ...
less ...
Online availability
All
Undetermined
67
Free
1
Type of publication
All
Article
107
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
108
Aufsatz in Zeitschrift
108
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
108
Author
All
Loureiro, Sandra Maria Correia
4
Animesh, Animesh
3
Peltier, James
3
Sarmento, Eduardo Moraes
3
Agarwal, Ashish
2
Assimakopoulos, Costas
2
Bilro, Ricardo Godinho
2
Chen, Jianqing
2
Ibrahim, Blend
2
Jansen, Bernard J.
2
Rita, Paulo
2
Rodriguez, Michael
2
Schultz, Don E.
2
Viswanathan, Siva
2
Whinston, Andrew B.
2
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
1
Adjei, Mavis T.
1
Adomavicius, Gediminas
1
Agarwal, Ritu
1
Agrebi, Meriem
1
Aguado, Juan Miguel
1
Akroush, Mamoun N.
1
Alhouti, Sarah
1
Aljuhmani, Hasan Yousef
1
Almodarresi, Seyed Mahdi Alhosseini
1
Alvandi, Mohsen
1
Annamalai, Balamurugan
1
Antoniadis, Ioannis
1
Ardekani, Saeid Saeida
1
Ba, Sulin
1
Babakus, Emin
1
Bagherzadeh, Ramin
1
Bahtiar Mohamad
1
Bao, Tong
1
Barger, Victor
1
Barger, Victor A.
1
Barrichello, Alcides
1
Bayram, Pelin
1
Bhatnagar, Amit
1
more ...
less ...
Published in...
All
Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
71
Journal of retailing and consumer services
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of electronic marketing and retailing : IJEMR
24
The journal of product & brand management
23
International journal of electronic commerce : IJEC
17
Journal of internet commerce
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
SpringerLink / Bücher
17
Business horizons
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Journal of the Academy of Marketing Science
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Asia Pacific journal of marketing and logistics
13
International journal of business information systems : IJBIS
13
Journal of strategic marketing
13
Cogent business & management
12
Electronic commerce research
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of electronic commerce research : JECR
12
Journal of marketing communications
12
The journal of brand management : an international journal
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
The service industries journal
11
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of marketing
10
Journal of marketing management : MM
10
Journal of retailing
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
more ...
less ...
Source
All
ECONIS (ZBW)
108
Showing
1
-
10
of
108
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
2
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
3
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
4
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
5
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
6
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
7
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
8
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
9
Boost your email marketing campaign! : emojis as visual stimuli to influence customer engagement
Valenzuela-Gálvez, E. Sophía
;
Garrido-Morgado, Álvaro
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014313399
Saved in:
10
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->