//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Suchmaschine"
~subject:"Website"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internet marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Suchmaschine
Website
Werbewirkung
Internet marketing
333
Online-Marketing
333
Social Web
177
Social web
177
Consumer behaviour
168
Konsumentenverhalten
168
Viral marketing
80
Virales Marketing
80
Advertising effects
71
Online retailing
71
Online-Handel
71
social media
70
E-commerce
61
Electronic Commerce
61
Advertising
54
Werbung
54
Brand management
53
Markenführung
53
Beziehungsmarketing
44
Relationship marketing
44
Brand image
35
Internet
35
Markenimage
35
Marketing management
24
Marketingmanagement
24
USA
24
United States
24
Search engine
23
Holiday behaviour
20
Tourism marketing
20
Tourismusmarketing
20
Urlaubsverhalten
20
Facebook
19
Tourism
17
Tourismus
17
Hotel industry
15
Hotellerie
15
more ...
less ...
Online availability
All
Undetermined
64
Free
1
Type of publication
All
Article
113
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
114
Aufsatz in Zeitschrift
114
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
114
Author
All
Ghose, Anindya
3
Agarwal, Ashish
2
Animesh, Animesh
2
Assimakopoulos, Costas
2
Chen, Jianqing
2
Hosanagar, Kartik
2
Kwon, Eun Sook
2
Leung, Daniel
2
Moro, Sérgio
2
Moschis, George P.
2
Pant, Gautam
2
Ramos, Ricardo F.
2
Rita, Paulo
2
Viswanathan, Siva
2
Whinston, Andrew B.
2
Abida, Fatma Choura
1
Acikgoz, Fulya
1
Acquisti, Alessandro
1
Agarwal, Ritu
1
Aghniadi
1
Agrebi, Meriem
1
Alcántara-Pilar, Juan Miguel
1
Alexandrovskiy, Sergey
1
An, Soontae
1
Antoniadis, Ioannis
1
Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Arora, Taanika
1
Au, Norman
1
Ba, Sulin
1
Bae, Young Han
1
Bakr, Yousra
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Balconi, Michela
1
Barrichello, Alcides
1
Barrio-García, Salvador del
1
Bhatnagar, Amit
1
Bhattacharya, Siddharth
1
Bin Ismail, Hishamuddin
1
more ...
less ...
Published in...
All
Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
Journal of travel and tourism marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
78
International journal of advertising : the review of marketing communications
76
Journal of business research : JBR
66
Journal of advertising research
61
Journal of marketing communications
59
Journal of retailing and consumer services
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
International journal of advertising : the quarterly review of marketing communications
39
Journal of promotion management : innovations in planning and applied research
39
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of marketing research : JMR
26
Journal of promotion management : JPM
25
International journal of electronic marketing and retailing : IJEMR
23
Journal of internet commerce
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
International journal of electronic commerce : IJEC
21
International journal of hospitality management
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of electronic commerce research : JECR
19
Psychology & marketing
19
Electronic commerce research
17
Journal of marketing research
17
Journal of advertising : official publication of the American Academy of Advertising
16
Tourism management : research, policies, practice
16
Electronic commerce research and applications
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Journal of marketing
15
SpringerLink / Bücher
15
CESifo working papers
14
International journal of business information systems : IJBIS
14
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
European journal of marketing : EJM
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Marketing intelligence & planning
13
Quantitative marketing and economics : QME
13
International journal of electronic business
12
more ...
less ...
Source
All
ECONIS (ZBW)
114
Showing
1
-
10
of
114
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
5
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
6
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
7
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
8
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
9
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
10
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->