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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of business research : JBR"
~subject:"Capability approach"
~subject:"Capability-Ansatz"
~subject:"Social media"
~subject:"Werbewirkung"
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Capability approach
Capability-Ansatz
Social media
Werbewirkung
Web 2.0 technologies
17
Web 2.0-Technologien
17
Social Web
11
Social web
11
Internet marketing
5
Online-Marketing
5
Viral marketing
4
Virales Marketing
4
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3
Öffentlichkeitsarbeit
3
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2
Knowledge management
2
Online retailing
2
Online-Handel
2
Wissensmanagement
2
blogs
2
social media
2
user-generated content
2
(enterprise) microblogging
1
Acceptance
1
Advertising
1
Advertising intent
1
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1
Arbeitsgruppe
1
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1
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1
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Bourdieu practice theory
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Buzeta, Cristian
1
Hammedi, Wafa
1
Hu, Nan
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Liu, Ling
1
Mahr, Dominik
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Mariani, Marcello M.
1
Muninger, Marie-Isabelle
1
Nataraajan, Rajan
1
Nisar, Tahir M.
1
Prabhakar, Guru
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Strakova, Lubica
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Styvén, Maria
1
Tripathy, Arindam
1
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Information systems research : ISR
Journal of business research : JBR
Business horizons
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Management information systems : mis quarterly
3
Corporate communications : an international journal
2
Innovatives Markenmanagement
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of knowledge management
2
Phantom ex machina : digital disruption's role in business model transformation
2
Sport management review
2
Technological forecasting & social change : an international journal
2
Accounting, auditing & accountability journal
1
Always learning
1
Cases on strategic social media utilization in the nonprofit sector
1
Computational & mathematical organization theory
1
Corporate reputation review : an international journal
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
European management journal
1
Global business review
1
HRM 4.0 for human-centered organizations
1
Information technology and management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of energy sector management : IJESM
1
International journal of hospitality management
1
International journal of innovation and technology management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of wine business research : IJWBR
1
International review on public and non-profit marketing
1
Journal of Consumer Marketing
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of communication management : an international journal
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
1
Journal of econometrics
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Journal of economic behavior & organization : JEBO
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1
Social comparison orientation and frequency : a study on international travel bloggers
Mariani, Marcello M.
;
Styvén, Maria
;
Nataraajan, Rajan
- In:
Journal of business research : JBR
123
(
2021
),
pp. 232-240
Persistent link: https://www.econbiz.de/10012430494
Saved in:
2
Social media information benefits, knowledge management and smart organizations
Nisar, Tahir M.
;
Prabhakar, Guru
;
Strakova, Lubica
- In:
Journal of business research : JBR
94
(
2019
),
pp. 264-272
Persistent link: https://www.econbiz.de/10011947406
Saved in:
3
The value of social media for innovation : a capability perspective
Muninger, Marie-Isabelle
;
Hammedi, Wafa
;
Mahr, Dominik
- In:
Journal of business research : JBR
95
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10011979824
Saved in:
4
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
Saved in:
5
Value relevance of blog visibility
Hu, Nan
;
Liu, Ling
;
Tripathy, Arindam
;
Yao, Lee J.
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1361-1368
Persistent link: https://www.econbiz.de/10009382459
Saved in:
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