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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Arbeitszufriedenheit"
~subject:"Werbewirkung"
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Search: subject_exact:"Viral marketing"
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Arbeitszufriedenheit
Werbewirkung
Viral marketing
186
Virales Marketing
186
Consumer behaviour
97
Konsumentenverhalten
97
Social Web
91
Social web
91
Internet marketing
80
Online-Marketing
80
Online retailing
53
Online-Handel
53
Personalisierung
25
Personalization
25
Customer satisfaction
21
Kundenzufriedenheit
21
Beziehungsmarketing
20
E-commerce
20
Electronic Commerce
20
Hotel industry
20
Hotellerie
20
Relationship marketing
20
Internet
18
Data Mining
17
Data mining
17
Online reviews
17
word of mouth
17
Tourism
14
online reviews
14
social media
14
Social network
13
Soziales Netzwerk
13
Tourismus
13
Social media
12
Digital platform
11
Digitale Plattform
11
Emotion
11
Holiday behaviour
11
Urlaubsverhalten
11
Brand management
10
Markenführung
10
Dienstleistungsqualität
9
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11
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Article in journal
11
Aufsatz in Zeitschrift
11
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English
11
Author
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Ba, Sulin
1
Brooks, Gillian
1
Buckley, Ralf
1
Chen, Cheng
1
Chen, Jie
1
Connan Guesquière, Chantal
1
Dost, Florian
1
Fan, Wenjian
1
Feng, Yue
1
Fowler, Kendra
1
Haenlein, Michael
1
Hosanagar, Kartik
1
Hu, Feng
1
Hu, Yuheng
1
Huang, Lihua
1
Hughes, Christian
1
Kumar, Anuj
1
Li, Hongxiu
1
Libai, Barak
1
Liu, Yong
1
Liu, Zunli
1
Lu, Xianghua
1
Nian, Tingting
1
Perkins, Helen E.
1
Phieler, Ulrike
1
Qiao, Shuchen
1
Rossi, Matti
1
Saenger, Christina
1
Simon, Françoise
1
Sparks, Beverley
1
Swaminathan, Vanitha
1
Teichert, Thorsten
1
Thomas, Veronica L.
1
Tossan, Vesselina
1
Wei, Junlong
1
Yang, Yang
1
Zhang, Xiaowei
1
Zhang, Ziqiong
1
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Information systems research : ISR
Journal of marketing
Marketing letters : a journal of research in marketing
Tourism management : research, policies, practice
Journal of advertising research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
Journal of retailing and consumer services
7
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
4
International journal of hospitality management
3
Journal of retailing
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Electronic commerce research
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing theory and practice
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
NET Institute Working Paper
2
Quantitative marketing and economics : QME
2
The journal of applied business research
2
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ECONIS (ZBW)
11
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11
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1
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
2
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
3
Exploring the impact of personalized management responses on tourists' satisfaction : a topic matching perspective
Zhang, Xiaowei
;
Qiao, Shuchen
;
Yang, Yang
;
Zhang, Ziqiong
- In:
Tourism management : research, policies, practice
76
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012137766
Saved in:
4
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
5
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
6
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
7
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
8
Big data for big insights : investigating language-specific drivers of hotel satisfaction with 412,784 user-generated reviews
Liu, Yong
;
Teichert, Thorsten
;
Rossi, Matti
;
Li, Hongxiu
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 554-563
Persistent link: https://www.econbiz.de/10011643325
Saved in:
9
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise
;
Tossan, Vesselina
;
Connan …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
Saved in:
10
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
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