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~isPartOf:"Information systems research : ISR"
~person:"Dwivedi, Yogesh Kumar"
~person:"Gerstmeier, Eva"
~person:"Kollmann, Tobias"
~person:"Kreutzer, Ralf T."
~person:"Tan, Yong"
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Internet marketing
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Dwivedi, Yogesh Kumar
Gerstmeier, Eva
Kollmann, Tobias
Kreutzer, Ralf T.
Tan, Yong
Ghose, Anindya
4
Kumar, Subodha
4
Animesh, Animesh
3
Chen, Jianqing
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Oh, Wonseok
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Information systems research : ISR
Lehrbuch
12
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8
Journal of business research : JBR
5
Journal of retailing and consumer services
4
Studienwissen kompakt
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The marketing review
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essentials
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Kohlhammer Edition Marketing
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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International journal of Indian culture and business management
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Leitfaden Online-Marketing ; [Bd. 1]
2
Advances in theory and practice of emerging markets
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Asia Pacific journal of marketing and logistics
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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Business Guides on the Go
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Business/Economics
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Chandos social media series
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Contemporary research in e-branding
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Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
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Edition Marketing
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business information systems : IJBIS
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of management information systems : JMIS
1
Kelley School of Business Research Paper
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MIS quarterly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
4
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1
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
2
Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
3
Disconfirmation effect on online rating behavior : a structural model
Ho, Yi-Chun
;
Wu, Junjie
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 626-642
Persistent link: https://www.econbiz.de/10011754100
Saved in:
4
Online cash-back shopping : implications for consumers and e-businesses
Ho, Yi-Chun
;
Ho, Yi-Jen
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011716893
Saved in:
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