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~isPartOf:"Information systems research : ISR"
~subject:"Advertising effects"
~subject:"Brand image"
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Advertising effects
Brand image
Consumer behaviour
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Konsumentenverhalten
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Preismanagement
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Pricing strategy
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Sales promotion
6
Verkaufsförderung
6
Internet marketing
4
Online retailing
4
Online-Handel
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Online-Marketing
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Kundenbindungsprogramm
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Preisdifferenzierung
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Price discrimination
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Product quality
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Viral marketing
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Virales Marketing
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price promotion
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promotions
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Ba, Sulin
1
Fang, Zheng
1
Feng, Yue
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Gopa, Anandasivam
1
Gu, Bin
1
Huang, Lihua
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Lu, Xianghua
1
Luo, Xueming
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Mejia, Jorge
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Information systems research : ISR
Journal of business research : JBR
12
Journal of promotion management : JPM
11
Journal of marketing research : JMR
8
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
Journal of retailing and consumer services
7
International journal of economic issues : IJEI
5
Journal of marketing communications
5
Gabler Edition Wissenschaft
4
Journal of Islamic marketing : JIMA
4
Psychology & marketing
4
European journal of marketing : EJM
3
Journal of advertising research
3
The journal of consumer marketing
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
European journal of marketing
2
Global business review
2
International economics & finance journal : (IEFJ)
2
International journal of business excellence
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing letters : a journal of research in marketing
2
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Series: Management know-how / M
2
Service business
2
The international review of retail, distribution and consumer research
2
Academia : revista Latinoamericana de administración
1
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
American journal of agricultural economics
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
CUDARE working paper series
1
Company and customer relations
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Discussion papers / University of Reading, Department of Economics
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ECONIS (ZBW)
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1
Deal or no deal? : online deals, retailer heterogeneity, and brand evaluations in a competitive environment
Mejia, Jorge
;
Gopa, Anandasivam
;
Trusov, Michael
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1087-1106
Persistent link: https://www.econbiz.de/10012493759
Saved in:
2
Contemporaneous and delayed sales impact of location-based mobile
promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
3
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
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