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~isPartOf:"Information systems research : ISR"
~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Internet marketing
Markenführung
Werbung
Advertising effects
18
Werbewirkung
18
Online-Marketing
17
Advertising
8
Search engine
8
Suchmaschine
8
Consumer behaviour
6
Konsumentenverhalten
6
Auction theory
4
Auktionstheorie
4
E-commerce
4
Electronic Commerce
4
Online retailing
4
Online-Handel
4
Preismanagement
4
Pricing strategy
4
Social Web
4
Social web
4
Viral marketing
3
Virales Marketing
3
online advertising
3
Bayes-Statistik
2
Bayesian inference
2
Experiment
2
Internet-Auktion
2
Online auction
2
Sales promotion
2
Verkaufsförderung
2
digital advertising
2
purchase funnel
2
randomized field experiment
2
real-time bidding
2
social media
2
sponsored search
2
Advertising industry
1
Amazon Mechanical Turk
1
Betrug
1
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Acquisti, Alessandro
1
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1
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1
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Information systems research : ISR
International journal of advertising : the review of marketing communications
183
International journal of advertising : the quarterly review of marketing communications
151
Journal of business research : JBR
147
Journal of advertising research
143
Journal of marketing communications
143
Journal of advertising : official publication of the American Academy of Advertising
123
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of promotion management : JPM
74
Journal of promotion management : innovations in planning and applied research
68
International journal of internet marketing and advertising : IJIMA
62
Psychology & marketing
62
Journal of retailing and consumer services
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of current issues and research in advertising : JCIRA
42
European journal of marketing : EJM
40
Journal of marketing research : JMR
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
The journal of product & brand management
34
SpringerLink / Bücher
33
Health marketing quarterly
32
Journal of current issues and research in advertising
31
Marketing letters : a journal of research in marketing
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Marketing : ZFP ; journal of research and management
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Journal of marketing
27
The journal of brand management : an international journal
27
Young consumers : insight and ideas for responsible marketers
27
Journal of global marketing
26
Journal of advertising
24
Journal of marketing research
24
Asia Pacific journal of marketing and logistics
23
The journal of consumer marketing
23
Journal of international consumer marketing
21
Journal of the Academy of Marketing Science
21
International journal of hospitality management
20
Marketing intelligence & planning
20
International journal of pharmaceutical and healthcare marketing : IJPHM
19
International journal of consumer studies
18
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ECONIS (ZBW)
18
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1
Creative appeals in firm-generated content and product performance
Mu, Jifeng
;
Zhang, Jonathan
;
Borah, Abhishek
;
Qi, Jiayin
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 18-42
Persistent link: https://www.econbiz.de/10013188220
Saved in:
2
The welfare impact of targeted advertising technologies
Marotta, Veronica
;
Wu, Yue
;
Zhang, Kaifu
;
Acquisti, …
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10013188312
Saved in:
3
Bypassing performance optimizers of real time bidding systems in display ad valuation
Christopher, Ranjit M.
;
Park, Sungho
;
Han, Sang Pil
; …
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 399-412
Persistent link: https://www.econbiz.de/10013362775
Saved in:
4
Competitive poaching in search advertising : two randomized field experiments
Bhattacharya, Siddharth
;
Gong, Jing
;
Wattal, Sunil
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 599-619
Persistent link: https://www.econbiz.de/10013363085
Saved in:
5
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
6
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
7
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
8
Trade-offs in online advertising : advertising effectiveness and annoyance dynamics across the purchase funnel
Todri, Vilma
;
Ghose, Anindya
;
Singh, Param Vir
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10012242426
Saved in:
9
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
10
Bidding for multiple keywords in sponsored search advertising : keyword categories and match types
Du, Xiaomeng
;
Su, Meng
;
Zhang, Xiaoquan
;
Zheng, Xiaona
- In:
Information systems research : ISR
28
(
2017
)
4
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011791202
Saved in:
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