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~isPartOf:"Information systems research : ISR"
~subject:"Internet marketing"
~subject:"Marketing management"
~subject:"Product differentiation"
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Internet marketing
Marketing management
Product differentiation
Online-Marketing
85
Consumer behaviour
65
Konsumentenverhalten
65
Social Web
61
Social web
61
Online retailing
56
Online-Handel
56
Viral marketing
53
Virales Marketing
53
E-commerce
41
Electronic Commerce
41
Beziehungsmarketing
23
Relationship marketing
23
social media
21
Preismanagement
20
Pricing strategy
20
Lieferantenmanagement
19
Supplier relationship management
19
Theorie
19
Theory
19
Internet
18
Advertising effects
17
Werbewirkung
17
Search engine
15
Suchmaschine
15
Distribution channel
14
Vertriebsweg
14
Digital platform
13
Digitale Plattform
13
Experiment
12
USA
12
United States
12
electronic commerce
12
Mobile communications
11
Mobilkommunikation
11
Personalisierung
11
Personalization
11
Advertising
10
Auction theory
10
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63
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1
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Article
96
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Article in journal
96
Aufsatz in Zeitschrift
96
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English
96
Author
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Feng, Juan
4
Ghose, Anindya
4
Kumar, Subodha
4
Qiu, Liangfei
4
Tan, Yong
4
Animesh, Animesh
3
Chen, Jianqing
3
Hitt, Lorin M.
3
Oh, Wonseok
3
Pinsonneault, Alain
3
Smith, Michael D.
3
Whinston, Andrew B.
3
Zhang, Xiaoquan
3
Agarwal, Ashish
2
Aggarwal, Rohit
2
Choi, Angela Aerry
2
Gupta, Alok
2
Han, Sang Pil
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Hosanagar, Kartik
2
Jacob, Varghese S.
2
Jiang, Zhenhui
2
Kwark, Young
2
Liu, De
2
Lu, Xianghua
2
Midha, Vishal
2
Nian, Tingting
2
Pant, Gautam
2
Phan, Tuan Q.
2
Sullivan, Nicholas
2
Viswanathan, Siva
2
Wattal, Sunil
2
Yi, Cheng
2
Acquisti, Alessandro
1
Adomavicius, Gediminas
1
Agarwal, Ritu
1
Airoldi, Edoardo M.
1
Ananthakrishnan, Uttara M.
1
Arriaga, Manuel
1
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Published in...
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Information systems research : ISR
Journal of business research : JBR
623
Industrial marketing management : the international journal for industrial and high-tech firms
300
SpringerLink / Bücher
276
Journal of retailing and consumer services
267
Journal of strategic marketing
222
International journal of internet marketing and advertising : IJIMA
208
Journal of marketing communications
207
European journal of marketing : EJM
165
Management science : journal of the Institute for Operations Research and the Management Sciences
165
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
163
Journal of marketing management : MM
162
Journal of advertising research
152
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
148
Journal of marketing
148
Journal of the Academy of Marketing Science
139
International journal of industrial organization
135
International journal of advertising : the review of marketing communications
129
Marketing intelligence & planning
121
Springer eBook Collection
121
The journal of business & industrial marketing
120
Discussion paper / Centre for Economic Policy Research
119
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
118
Europäische Hochschulschriften / 5
116
International journal of hospitality management
114
NBER working paper series
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
Economics letters
102
Business horizons
100
CESifo working papers
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Journal of marketing research : JMR
97
Psychology & marketing
97
International journal of technology marketing : IJTMkt
96
The journal of brand management : an international journal
95
Tourism management : research, policies, practice
94
Cogent business & management
93
The journal of product & brand management
93
International journal of electronic marketing and retailing : IJEMR
91
Working paper / National Bureau of Economic Research, Inc.
91
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ECONIS (ZBW)
96
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96
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1
The attraction effect in crowdfunding
Weinmann, Markus
;
Mishra, Abhay Nath
;
Kaiser, Lena Franziska
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1276-1295
Persistent link: https://www.econbiz.de/10014384233
Saved in:
2
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
3
Social media
marketing
, quality signaling, and the Goldilocks principle
Nian, Tingting
;
Sundararajan, Arun
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 540-556
Persistent link: https://www.econbiz.de/10013363070
Saved in:
4
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
5
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
6
Are you what you tweet? : the impact of sentiment on digital news consumption and social media sharing
Oh, Hyelim
;
Goh, Khim Yong
;
Phan, Tuan Q.
- In:
Information systems research : ISR
34
(
2023
)
1
,
pp. 111-136
Persistent link: https://www.econbiz.de/10014323389
Saved in:
7
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
8
Competitive poaching in search advertising : two randomized field experiments
Bhattacharya, Siddharth
;
Gong, Jing
;
Wattal, Sunil
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 599-619
Persistent link: https://www.econbiz.de/10013363085
Saved in:
9
Creative appeals in firm-generated content and product performance
Mu, Jifeng
;
Zhang, Jonathan
;
Borah, Abhishek
;
Qi, Jiayin
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 18-42
Persistent link: https://www.econbiz.de/10013188220
Saved in:
10
Dealing with the social media polycontextuality of work
Vaast, Emmanuelle
;
Pinsonneault, Alain
- In:
Information systems research : ISR
33
(
2022
)
4
,
pp. 1428-1451
Persistent link: https://www.econbiz.de/10014321827
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