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~isPartOf:"Information systems research : ISR"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Internet marketing
Consumer behaviour
129
Konsumentenverhalten
129
Online retailing
56
Online-Handel
56
E-commerce
37
Electronic Commerce
37
Online-Marketing
30
Social Web
30
Social web
30
Experiment
25
Viral marketing
24
Virales Marketing
24
Preismanagement
20
Pricing strategy
20
Theorie
18
Theory
18
Personalisierung
17
Personalization
17
electronic commerce
15
Internet
13
Mobile communications
13
Mobilkommunikation
13
Beziehungsmarketing
11
Relationship marketing
11
Einzelhandel
10
Retail trade
10
Data protection
9
Datenschutz
9
Digital platform
8
Digitale Plattform
8
Product information
8
Product quality
8
Produktinformation
8
Produktqualität
8
Distribution channel
7
Vertriebsweg
7
Website
7
Advertising effects
6
Information behaviour
6
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1
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Article
30
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Article in journal
Aufsatz in Zeitschrift
30
Language
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English
30
Author
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Tan, Yong
3
Choi, Angela Aerry
2
Feng, Juan
2
Ghose, Anindya
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Oh, Wonseok
2
Zhang, Xiaoquan
2
Aggarwal, Rohit
1
Ananthakrishnan, Uttara M.
1
Ba, Sulin
1
Bhatnagar, Amit
1
Bodoff, David
1
Chan, Hock Chuan
1
Chatterjee, Patrali
1
Chen, Cheng
1
Chen, Haipeng
1
Chen, Peiyu
1
Cho, Daegon
1
Choi, Ben C. F.
1
De Vreede, Gert-Jan
1
Dewan, Sanjeev
1
Ding, Amy Wenxuan
1
Fan, Ming
1
Fang, Eric
1
Feng, Yue
1
Goldfarb, Avi
1
Han, Sang Pil
1
Hann, Il-Horn
1
Heng, Cheng Suang
1
Hitt, Lorin M.
1
Ho, Shuk Ying
1
Hong, Yili
1
Hosanagar, Kartik
1
Hu, Yuheng
1
Huang, Lihua
1
Huang, Yan
1
Jasin, Stefanus
1
Jiang, Zhenhui
1
Kaiser, Lena Franziska
1
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Published in...
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Information systems research : ISR
Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of brand management : an international journal
30
Journal of marketing
29
Journal of promotion management : JPM
29
Journal of advertising research
28
Journal of management information systems : JMIS
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Marketing intelligence & planning
25
Psychology & marketing
25
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
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ECONIS (ZBW)
30
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1
The attraction effect in crowdfunding
Weinmann, Markus
;
Mishra, Abhay Nath
;
Kaiser, Lena Franziska
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1276-1295
Persistent link: https://www.econbiz.de/10014384233
Saved in:
2
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
3
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
4
Reviewing before reading? : an empirical investigation of book-consumption patterns and their effects on reviews and sales
Lee, Heeseung Andrew
;
Choi, Angela Aerry
;
Sun, Tianshu
; …
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1368-1389
Persistent link: https://www.econbiz.de/10012805186
Saved in:
5
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
6
Measuring product type and purchase uncertainty with online product ratings : a theoretical model and empirical application
Chen, Peiyu
;
Hitt, Lorin M.
;
Hong, Yili
;
Wu, Shinyi
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1470-1489
Persistent link: https://www.econbiz.de/10012805204
Saved in:
7
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
8
Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
Saved in:
9
On the spillover effects of online product reviews on purchases : evidence from clickstream data
Kwark, Young
;
Lee, Gene Moo
;
Pavlou, Paul A.
;
Qiu, Liangfei
- In:
Information systems research : ISR
32
(
2021
)
3
,
pp. 895-913
Persistent link: https://www.econbiz.de/10012669860
Saved in:
10
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
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