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~isPartOf:"Information technology and management"
~isPartOf:"International journal of market research"
~subject:"Attention"
~subject:"Consumer behaviour"
~subject:"Moving Image"
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eye-tracking
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Information technology and management
International journal of market research
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Industrial marketing management : the international journal for industrial and high-tech firms
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How important is the in-store environment for new brands?
Fuller, Rachel
;
Hogan, Samantha
;
Pervan, Simon
- In:
International journal of market research
66
(
2024
)
1
,
pp. 91-114
Persistent link: https://www.econbiz.de/10014584445
Saved in:
2
Detecting users' usage intentions for websites employing deep learning on
eye-tracking
data
Cao, Yaqin
;
Ding, Yi
;
Proctor, Robert W.
;
Duffy, Vincent G.
- In:
Information technology and management
22
(
2021
)
4
,
pp. 281-292
Persistent link: https://www.econbiz.de/10012653147
Saved in:
3
How does interactivity of online media hamper ad effectiveness
Pleyers, Gordy
;
Vermeulen, Nicolas
- In:
International journal of market research
63
(
2021
)
3
,
pp. 335-352
Persistent link: https://www.econbiz.de/10012521391
Saved in:
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