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~isPartOf:"Innovation: organization & management : IOM"
~isPartOf:"International entrepreneurship and management journal"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Innovation"
~subject:"Price competition"
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Search: subject_exact:"Marketing strategy"
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Decision under uncertainty
Innovation
Price competition
Marketing management
84
Marketingmanagement
84
Theorie
22
Theory
22
Firm performance
15
Unternehmenserfolg
15
Consumer behaviour
11
Konsumentenverhalten
11
Business start-up
9
Competitive strategy
9
Innovation management
9
Innovationsmanagement
9
KMU
9
Preismanagement
9
Pricing strategy
9
SME
9
Unternehmensgründung
9
Wettbewerbsstrategie
9
Brand
8
Distribution channel
8
Entrepreneurship
8
Entrepreneurship approach
8
Markenartikel
8
Vertriebsweg
8
Beziehungsmarketing
7
Market entry
7
Markteintritt
7
Relationship marketing
7
Entrepreneurial orientation
6
Strategic management
6
Strategisches Management
6
Game theory
5
Market research
5
Marktforschung
5
Spieltheorie
5
competitive strategy
5
Advertising
4
Competition
4
Internet marketing
4
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22
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Abril Barrie, Carmen
1
Bakir, Nuran Acur
1
Balachander, Subramanian
1
Boleslavsky, Raphael
1
Boulding, William
1
Cambra-Fierro, Jesús J.
1
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Cotton, Christopher
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Deng, Shengliang
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1
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1
Gurnani, Haresh
1
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1
Hippel, Eric von
1
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1
Ishihara, Masakazu
1
Jeng, Don Jyh-Fu
1
Jiménez-Zarco, Ana Isabel
1
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Kumar, K. R.
1
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Martos-Partal, Mercedes
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Meyer, Marc H.
1
Mohedano-Suanes, Antonia
1
Nasiry, Javad
1
Pak, Artur
1
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Innovation: organization & management : IOM
International entrepreneurship and management journal
Management science : journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of business research : JBR
29
Journal of strategic marketing
18
The journal of business & industrial marketing
18
International journal of innovation management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of business-to-business marketing
9
International journal of technology management : IJTM
8
SpringerLink / Bücher
8
Cogent business & management
7
International journal of technology marketing : IJTMkt
7
Strategic market creation : a new perspective on marketing and innovation management
7
European journal of marketing : EJM
5
Management decision : MD
5
Strategies and communications for innovations : an integrative management view for companies and networks
5
Technology analysis & strategic management
5
European journal of innovation management
4
IEEE transactions on engineering management : EM
4
International journal of business innovation and research
4
International journal of business innovation and research : IJBIR
4
Journal of business economics : JBE
4
Journal of innovation & knowledge : JIK
4
Journal of open innovation : technology, market, and complexity
4
Journal of retailing and consumer services
4
Journal of the Academy of Marketing Science
4
MIT sloan management review
4
Marketing intelligence & planning
4
Omega : the international journal of management science
4
Springer Proceedings in Business and Economics
4
Technological forecasting & social change : an international journal
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Asia Pacific journal of marketing and logistics
3
Die Betriebswirtschaft : DBW
3
Gabler Edition Wissenschaft
3
Industry and innovation
3
International business review : the official journal of the European International Business Academy
3
International journal of entrepreneurship and innovation management
3
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ECONIS (ZBW)
22
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1
How can firms locate proactive strategic flexibility in their new product development process : the effects of market and technological alignment
Kandemir, Destan
;
Bakir, Nuran Acur
- In:
Innovation: organization & management : IOM
24
(
2022
)
3
,
pp. 407-432
Persistent link: https://www.econbiz.de/10013352610
Saved in:
2
Innovation orientation and long-term performance : the mediating role of market perception capability
Mohedano-Suanes, Antonia
;
Revilla Camacho, Maria Angeles
; …
- In:
International entrepreneurship and management journal
17
(
2021
)
2
,
pp. 741-757
Persistent link: https://www.econbiz.de/10012545231
Saved in:
3
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
4
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
5
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
6
The variable effects of dynamic capability by firm size : the interaction of innovation and marketing capabilities in competitive industries
Jeng, Don Jyh-Fu
;
Pak, Artur
- In:
International entrepreneurship and management journal
12
(
2016
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10011591222
Saved in:
7
Market orientation and technological innovation : the moderating role of entrepreneurial support policies
Li, Cai
;
Liu, Qing
;
Xiumei, Zhu
;
Deng, Shengliang
- In:
International entrepreneurship and management journal
11
(
2015
)
3
,
pp. 645-671
Persistent link: https://www.econbiz.de/10011327193
Saved in:
8
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
9
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Saved in:
10
Customer engagement : innovation in non-technical marketing processes
Cambra-Fierro, Jesús J.
;
Melero-Polo, Iguacel
; …
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 326-336
Persistent link: https://www.econbiz.de/10010226652
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