//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~subject:"Zielgruppe"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Impact of advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Zielgruppe
Advertising effects
38
Werbewirkung
38
Consumer behaviour
11
Konsumentenverhalten
11
Deutschland
8
Germany
8
Austria
7
Österreich
7
Advertising
6
Target group
6
Werbung
6
Advertising planning
5
Direct marketing
5
Direktmarketing
5
Werbeplanung
5
Brand
4
Consumer goods marketing
4
Konsumgütermarketing
4
Markenartikel
4
Theorie
4
Theory
4
Brand management
3
Markenführung
3
USA
3
United States
3
Brand image
2
Comparison
2
Estimation
2
Fernsehwerbung
2
Humor
2
Language
2
Markenimage
2
Market research
2
Marktforschung
2
Measurement
2
Messung
2
Perception
2
Pharmaceutical industry
2
Pharmaindustrie
2
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz im Buch
3
Aufsatz in Zeitschrift
3
Book section
3
Language
All
German
3
English
3
Author
All
Albers, Sönke
1
Bombe, Sandra
1
Doniger, Glen M.
1
Dressler, Matthias
1
Gierl, Heribert
1
Hanoch, Yaniv
1
Hoffmann, Stefan
1
Kolsarici, Ceren
1
Köten, Nurdane
1
Mantrala, Murali K.
1
Miron-Shatz, Talya
1
Schwarz, Uta
1
Sridhar, Shrihari
1
Vakratsas, Demetrios
1
more ...
less ...
Published in...
All
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of advertising : official publication of the American Academy of Advertising
19
Journal of advertising research
19
International journal of advertising : the quarterly review of marketing communications
18
Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the review of marketing communications
8
International journal of consumer studies
6
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
European journal of marketing : EJM
4
Journal of promotion management : JPM
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
3
Operations research
3
Application of gaming in new media marketing
2
Australasian marketing journal
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
Health marketing quarterly
2
International journal of electronic business
2
International journal of industrial organization
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of marketing research : JMR
2
Journal of promotion management : innovations in planning and applied research
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How DTCA influences prescription pharmaceutical markets
Vakratsas, Demetrios
;
Kolsarici, Ceren
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 651-672)
.
2014
Persistent link: https://www.econbiz.de/10010353469
Saved in:
2
Pharmaceutical detailing elasticities : a meta-analysis
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Albers, Sönke
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 531-556)
.
2014
Persistent link: https://www.econbiz.de/10010353473
Saved in:
3
Factors affecting adherence to governmental health warnings and the case of over-the-counter cough and cold medications (OTC-CCM) in children under two
Miron-Shatz, Talya
;
Doniger, Glen M.
;
Hanoch, Yaniv
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 345-363)
.
2014
Persistent link: https://www.econbiz.de/10010353556
Saved in:
4
Wer lacht über humorvolle Werbung? : der Einfluss von Kultur und Geschlecht
Schwarz, Uta
;
Hoffmann, Stefan
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003854851
Saved in:
5
Der Einfluss des Alters von Testimonials auf Einstellungen zu Produkten
Gierl, Heribert
;
Bombe, Sandra
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
3
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003880931
Saved in:
6
Werbeeffiktivität von Ethnowerbung : am Beispiel der Türken in Deutschland
Dressler, Matthias
;
Köten, Nurdane
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 24-35
Persistent link: https://www.econbiz.de/10003502715
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->