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~isPartOf:"Innovative marketing : IM"
~isPartOf:"International journal of event and festival management"
~isPartOf:"Journal of advertising research"
~isPartOf:"Scandinavian journal of hospitality and tourism"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Veranstaltungsmarketing"
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Konsumentenverhalten
Event marketing
36
Event-Marketing
36
Big event
17
Großveranstaltung
17
Consumer behaviour
14
Sport event
11
Sportveranstaltung
11
Customer satisfaction
10
Kundenzufriedenheit
10
Holiday behaviour
8
Urlaubsverhalten
8
Event
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Events
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Veranstaltung
7
Beziehungsmarketing
5
Event management
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4
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Tourism marketing
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Brand image
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Markenführung
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Regional development
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14
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Krishen, Anjala S.
2
LaTour, Michael S.
2
Abbas Adamu, Adamu
1
Alexandris, Kostantinos
1
Armbrecht, John
1
Bairrada, Cristela Maia
1
Björk, Peter
1
Bui, M̃y
1
Coelho, Arnaldo
1
Drengner, Jan
1
Eade, Nick
1
Fernandes, Jovan Velroy
1
Fidella Nga Huong Tiew
1
Gaus, Hansjoerg
1
Grønholdt, Lars
1
Ho, Jie Min
1
Jahn, Steffen
1
Kaplanidou, Kiki
1
Krolikowska, Ewa
1
Martensen, Anne
1
Oliva, Jordi
1
Ooi, Can Seng
1
Papadimitriou, Dimitra
1
Pilcher, Danielle Robyn
1
Prebensen, Nina K.
1
Räikkönen, Juulia
1
Scheinbaum, Angeline Close
1
Srivastava, Rajesh Kumar
1
Steriopoulos, Effie
1
Sundbo, Jon
1
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Innovative marketing : IM
International journal of event and festival management
Journal of advertising research
Scandinavian journal of hospitality and tourism
Journal of retailing and consumer services
10
Journal of travel and tourism marketing
10
Customer Experience : Forum Dienstleistungsmanagement
8
International journal of hospitality management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of business research : JBR
6
International journal of contemporary hospitality management
5
The journal of brand management : an international journal
5
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Sport management review
4
SpringerLink / Bücher
4
Tourism management : research, policies, practice
4
Tourism management perspectives : TMP
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
International journal of arts management
3
International journal of retail & distribution management
3
International journal of sport management and marketing : IJSMM
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Journal of hospitality marketing & management
3
European Sport management quarterly : ESMQ
2
Handbook on brand and experience management
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Memorable customer experiences : a research anthology
2
Psychology & marketing
2
Sport, Business and Management : an international journal ; SBM
2
The service industries journal
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism and hospitality research : THR
2
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ECONIS (ZBW)
14
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1
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14
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date (oldest first)
1
The festival customer experience : a conceptual framework
Fernandes, Jovan Velroy
;
Krolikowska, Ewa
- In:
International journal of event and festival management
14
(
2023
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10014319891
Saved in:
2
Transformative service research approaches for visitor experiences in major sporting events
Steriopoulos, Effie
;
Ooi, Can Seng
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014319939
Saved in:
3
Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations : the case of Portuguese music festivals
Van-Dúnem, Telma
;
Coelho, Arnaldo
;
Bairrada, Cristela Maia
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 277-293
Persistent link: https://www.econbiz.de/10014320105
Saved in:
4
An emotional perspective of music festival experience evaluation : a new model of emotional analysis
Oliva, Jordi
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 310-325
Persistent link: https://www.econbiz.de/10014320111
Saved in:
5
The determinants of festival participants' event loyalty : a focus on millennial participants
Ho, Jie Min
;
Fidella Nga Huong Tiew
;
Abbas Adamu, Adamu
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 422-439
Persistent link: https://www.econbiz.de/10013375031
Saved in:
6
20 years of Nordic tourism experience research : a review andfuture research agenda
Björk, Peter
;
Prebensen, Nina K.
;
Räikkönen, Juulia
; …
- In:
Scandinavian journal of hospitality and tourism
21
(
2021
)
1
,
pp. 26-36
Persistent link: https://www.econbiz.de/10012491798
Saved in:
7
Event quality, perceived value, satisfaction and behavioural intentions in an event context
Armbrecht, John
- In:
Scandinavian journal of hospitality and tourism
21
(
2021
)
2
,
pp. 169-191
Persistent link: https://www.econbiz.de/10012517165
Saved in:
8
Event quality and loyalty among runners with different running involvement levels : the case of "The Alexander the Great" International Marathon
Alexandris, Kostantinos
;
Theodarakis, Nicholas
; …
- In:
International journal of event and festival management
8
(
2017
)
3
,
pp. 292-307
Persistent link: https://www.econbiz.de/10011804346
Saved in:
9
Understanding the audience : Purbeck Folk Festival
Pilcher, Danielle Robyn
;
Eade, Nick
- In:
International journal of event and festival management
7
(
2016
)
1
,
pp. 21-49
Persistent link: https://www.econbiz.de/10011578750
Saved in:
10
When kiosk retailing intimidates shoppers
Bui, M̃y
;
Krishen, Anjala S.
;
LaTour, Michael S.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 346-363
Persistent link: https://www.econbiz.de/10009663633
Saved in:
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