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~isPartOf:"Innovative marketing : IM"
~isPartOf:"Scandinavian journal of hospitality and tourism"
~isPartOf:"Sport management review"
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Konsumentenverhalten
Event marketing
18
Event-Marketing
18
Sport event
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10
Consumer behaviour
8
Sport
6
Sports
6
Big event
5
Großveranstaltung
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Armbrecht, John
1
Björk, Peter
1
Doyle, Jason P.
1
Funk, Daniel C.
1
Grønholdt, Lars
1
Hyun, Moonsup
1
Jordan, Jeremy S.
1
Martensen, Anne
1
Pentecost, Robin D.
1
Prebensen, Nina K.
1
Raggiotto, Francesco
1
Räikkönen, Juulia
1
Scarpi, Daniele
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Srivastava, Rajesh Kumar
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Innovative marketing : IM
Scandinavian journal of hospitality and tourism
Sport management review
Journal of retailing and consumer services
10
Journal of travel and tourism marketing
10
International journal of event and festival management
9
Customer Experience : Forum Dienstleistungsmanagement
7
International journal of hospitality management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of business research : JBR
6
International journal of contemporary hospitality management
5
The journal of brand management : an international journal
5
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
SpringerLink / Bücher
4
Tourism management : research, policies, practice
4
Tourism management perspectives : TMP
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
International journal of arts management
3
International journal of retail & distribution management
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Journal of hospitality marketing & management
3
European Sport management quarterly : ESMQ
2
Handbook on brand and experience management
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Memorable customer experiences : a research anthology
2
Psychology & marketing
2
Sport, Business and Management : an international journal ; SBM
2
The service industries journal
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism and hospitality research : THR
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ECONIS (ZBW)
8
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1
20 years of Nordic tourism experience research : a review andfuture research agenda
Björk, Peter
;
Prebensen, Nina K.
;
Räikkönen, Juulia
; …
- In:
Scandinavian journal of hospitality and tourism
21
(
2021
)
1
,
pp. 26-36
Persistent link: https://www.econbiz.de/10012491798
Saved in:
2
Event quality, perceived value, satisfaction and behavioural intentions in an event context
Armbrecht, John
- In:
Scandinavian journal of hospitality and tourism
21
(
2021
)
2
,
pp. 169-191
Persistent link: https://www.econbiz.de/10012517165
Saved in:
3
Athletic goal achievement : a critical antecedent of event satisfaction, re-participation intention, and future exercise intention in participant sport events
Hyun, Moonsup
;
Jordan, Jeremy S.
- In:
Sport management review
23
(
2020
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10012295136
Saved in:
4
Living on the edge : psychological drivers of athletes' intention to re-patronage extreme sporting events
Raggiotto, Francesco
;
Scarpi, Daniele
- In:
Sport management review
23
(
2020
)
2
,
pp. 229-241
Persistent link: https://www.econbiz.de/10012295141
Saved in:
5
Consumer experience quality : a review and extension of the sport management literature
Yoshida, Masayuki
- In:
Sport management review
20
(
2017
)
5
,
pp. 427-442
Persistent link: https://www.econbiz.de/10011783800
Saved in:
6
The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.
;
Pentecost, Robin D.
;
Funk, Daniel C.
- In:
Sport management review
17
(
2014
)
3
,
pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
Saved in:
7
How events work : understanding consumer responses to event marketing
Martensen, Anne
;
Grønholdt, Lars
- In:
Innovative marketing : IM
4
(
2008
)
4
,
pp. 44-56
Persistent link: https://www.econbiz.de/10003816551
Saved in:
8
How experiential marketing can be used to build brands : a case study of two specialty stores
Srivastava, Rajesh Kumar
- In:
Innovative marketing : IM
4
(
2008
)
2
,
pp. 70-76
Persistent link: https://www.econbiz.de/10003801282
Saved in:
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